[年报]虹美菱B(200521):2022年年度报告(英文版)

时间:2023年03月31日 08:52:49 中财网

原标题:虹美菱B:2022年年度报告(英文版)

长虹美菱股份有限公司 CHANGHONG MEILING CO., LTD.





二〇二二年年度报告
Annual Report 2022



I. Important Notice, Table of Contents and Definitions

Board of Directors, Supervisory Committee, all directors, supervisors and senior executives of Changhong Meiling
Co., Ltd. (hereinafter referred to as the Company) hereby confirm that there are no any fictitious statements,
misleading statements, or important omissions carried in this report, and shall take all responsibilities, individual
and/or joint, for the reality, accuracy and completion of the whole contents. Mr. Wu Dinggang, Chairman of the Company, Mr. Pang Haitao, person in charge of accounting work and Mr. Yang
Jun, person in charge of accounting organ (accountant in charge) hereby confirm that the Financial Report of 2022
Annual Report is authentic, accurate and complete.
The Company did not have directors, supervisors and senior executives of the Company could not guarantee the
reality, accuracy and completion of the whole contents or have objections. All the directors attended the board meeting to deliberating the Report by a combination of on-site and
communication.
Modified audit opinions notes
□ Applicable √ Not applicable

Shine Wing Certified Public Accountants (LLP) issued standard unqualified Auditors’ Report for the Company’s
Financial Report of 2022.
Major defects in internal control
□ Applicable √Not applicable
The Company had no major defects in internal control in the reporting period. Risk warning of concerning the forward-looking statements with future planning involved in annual report
√ Applicable □Not applicable
Concerning the forward-looking statements with future planning involved in the Report, they do not constitute a
substantial commitment for investors, investors and the person concerned should maintain adequate risk awareness,
furthermore, differences between the plans, forecast and commitments should be comprehended. Investors are
advised to exercise caution of investment risks.
Investors are advised to read the full text of annual report, and pay particular attention to the following risk factors:
More details about the possible risks and countermeasures in the operation of the Company are described in the
report “XI. Prospects for the future development of the company” of “Section III. Management Analysis and
Discussion”, investors are advised to read the relevant content. Securities Times, China Securities Journal and Juchao Website (Juchao Website (www.cninfo.com.cn)) are the
media for information disclosure for year of 2023 that appointed by the Company. All public information under the
name of the Company disclosed on the above said media and website shall prevail, and investors are advised to
exercise caution.
Does the Company need to comply with disclosure requirements of the special industry: No Profit distribution pre-plan or capitalizing of common reserves pre-plan deliberated by the Board in the reporting
period
√ Applicable □ Not applicable
Whether to increase the share capital with public reserve
□Yes √No
The profit distribution plan for year of 2022, that deliberated and approved by 31st session of the 10th BOD
was: take total shares of 1,029,923,715 shares as base dated 31 December 2022, distributed 0.9 Yuan (tax included)
bonus in cash for every 10-share hold by all shareholders, no share bonus issued and no capitalizing of common
reserves carried out.
Directors, supervisors and senior executives of the Company respectively signed a Written Confirmation Opinions
for 2022 Annual Report.
Supervisory Committee of the Company formed Written Examination Opinions for 2022 Annual Report.


Documents Available for Reference

I.Financial statement carrying the signatures and seals of the Chairman, principal of the accounting works and
person in charge of accounting organ;
II. Original audit report carrying the seal of the CPA and signature & seal of the accountants; III. Original documents of the Company and manuscripts of public notices that disclosed in the website designated
by CSRC in the report period;





















Contents
I.Important Notice, Table of contents and Definitions 1
II. Company Profile & Financial Highlights. 6
III. Management Discussion & Analysis 11
IV. Corporate Governance 44
V. Environmental & Social Responsibility 71
VI. Important Events 78
VII. Change of share capital and shareholding of Principal Shareholders 141
VIII. Situation of the Preferred Shares 150
IX. Corporate Bond 151
X. Financial Report 152


Definition


Terms to be definedRefers toDefinition
Company, The Company, Changhong Meiling or Meiling ElectricRefers toCHANGHONG MEILING CO.,LTD.
Sichuan Changhong or controlling shareholderRefers toSichuan Changhong Electric Co., Ltd.
Changhong GroupRefers toSichuan Changhong Electronics Holding Group Co., Ltd.
Hong Kong ChanghongRefers toCHANGHONG (HK) TRADING LIMITED
Meiling GroupRefers toHefei Meiling Group Holdings Limited
Industry Investment GroupRefers toHefei Industry Investment Holding (Group) Co., Ltd.
Changhong Air-conditionerRefers toSichuan Changhong Air-conditioner Co., Ltd.
Zhongke MeilingRefers toZhongke Meiling Cryogenic Technology Co., Ltd.
Mianyang MeilingRefers toMianyang Meiling Refrigeration Co., Ltd.
Jiangxi MeilingRefers toJiangxi Meiling Electric Appliance Co., Ltd.
Ridian TechnologyRefers toChanghong Meiling Ridian Technology Co., Ltd.
Wulian TechnologyRefers toHefei Meiling Wulian Technology Co., Ltd
Zhongshan ChanghongRefers toZhongshan Changhong Electric Co., Ltd.
Meiling Life AppliancesRefers toHefei Changhong Meiling Life Appliances Co., Ltd.
Changhong HuayiRefers toChanghong Huayi Compressor Co., Ltd.
Zhiyijia CompanyRefers toSichuan Zhiyijia Network Technology Co., Ltd.
Shine WingRefers toShine Wing Certified Public Accountants (LLP)
CSRCRefers toChina Securities Regulatory Commission
Anhui Securities BureauRefers toChina Securities Regulatory Commission, Anhui Province Securities Regulatory Bureau
SSERefers toShenzhen Stock Exchange


II. Company Profile & Financial Highlights.
I.Company Profile

Short form of the stockChanghong Meiling, Hongmeiling BStock code000521, 200521
Short form of the Stock after changed (if applicable)N/A  
Stock exchange for listingShenzhen Stock Exchange  
Name of the Company (in Chinese)长虹美菱股份有限公司  
Short form of the Company (in Chinese)长虹美菱  
Foreign name of the Company (if applicable)CHANGHONG MEILING CO.,LTD.  
Abbr. of English name of the Company (if applicable)CHML  
Legal representativeWu Dinggang  
Registrations add.No. 2163, Lianhua Road, Economic and Technology Development Zone, Hefei  
Code for registrations add230601  
Historical changes on the registration addressThe Company was registered in the Hefei Administration for Industry and Commerce on November 25, 1992 with the address registered as Linquan Road, Hefei City (Meiling Economic Development Zone); on March 13, 1997, registered address changed to No.48 Wuhu Road, Hefei instead of Linquan Road, Hefei City (Meiling Economic Development Zone); on May 19, 2008, the address changed to No. 2163, Lianhua Road, Economic and Technology Development Zone, Hefei from No.48 Wuhu Road, Hefei. Registered address of the Company has not changed during the reporting period.  
Offices add.No. 2163, Lianhua Road, Economic and Technology Development Zone, Hefei  
Codes for office add.230601  
Websitehttp://www.meiling.com  
E-mail[email protected]  
II. Person/Way to contact

 Secretary of the BoardRep. of security affairs
NameLi XiaPan Haiyun
Contact add.No. 2163, Lianhua Road, Economic and Technology Development Zone, HefeiNo. 2163, Lianhua Road, Economic and Technology Development Zone, Hefei
Tel.0551-622190210551-62219021
Fax.0551-622190210551-62219021
E-mail[email protected][email protected]
III. Information disclosure and preparation place

Website of the Stock Exchange where the annual report of the Company disclosedShenzhen Stock Exchange www.szse.cn
Media and Website where the annual report of the Company disclosedSecurities Times, China Securities Journal and Juchao website: http://www.cninfo.com.cn
Preparation place for annual reportRoom of secretary of the Board, 2/F , administrative center, Office building of the Company
IV. Registration changes of the Company

Organization codeUniform social credit code:9134000014918555XK
Changes of main business since listing (if applicable)No changes
Previous changes for controlling shareholde rs (if applicable)1. In October 1993, after initial listing, controlling shareholder of the Company-- Hefei Meiling Industrial Corp. (renamed as Hefei Meiling Group Co., dated 23 May 1994), executing controlling rights of the Company and management right of the state-owned assets on behalf of Hefei State-owned Assets Management Office, named at that time; 2. From November 1997 to May 2003, controlling shareholder of the Company was Hefei Meiling Group Holding Co., Ltd. (established base on former Meiling Group Co.,, “Meiling Group” for short), an enterprise solely owned by the State; mainly operating the state-owned capital in authorized from State-owned Assets Management Commission of Hefei City, ensuring the maintenance and appreciation of state-owned assets; 3. On 29 May 2003, Meiling Group entered into “Equity Transfer Agreement” with Shunde GreenKel Enterprise Development Co., ltd. (“GreenKel”), the 82,852,683 state-owned shares held by the Company was transfer to GreenKel. After transferring, GreenKel comes to the first largest shareholder of the Company. 4. According to the spirit of “Bulletin of Treatment Opinions on GreenKel Company purchasing State-owned Assets Shares of Listed Company” (GZFCQ[2006] No.: 44) jointly issued from SASAC and Ministry of Finance in April 2006, Meiling Group took back the Meiling Electric 82,852,683 shares from GreenKel by procedures, which has been transferred. In September 2006, relevant equity transfer agreement signed between the Meiling Group and GreenKel is invalid, which was confirmed by the “Award” ((2006) HZZ No.: 104) issued from arbitration commission of Hefei; the state-owned legal person’s 82,852,683 shares, held by GreenKel, should return to Meiling Electric, and relevant equity consideration will pay to GreenKel by Meiling Group . On 29 December 2006, the 82,852,683 shares of Meiling Electric were transfer to Meiling Group by GreenKel, and Meiling Group becomes the controlling shareholder of Meiling Electric again. 5. On 18 May 2006 and 11 January 2007, Meiling Group entered into “Equity Transfer Agreement of Meiling Electric” and “Supplementary Agreement of Equity Transfer of Meiling Electric” respectively with Sichuan Changhong and Changhong Group, among the 123,396,375 shares held by Meiling Group, 82,852,683 shares were transferred respectively to Sichuan Changhong and Changhong Group according to the transfer way regulated in agreement; of this transferring, 45,000,000 shares (10.88% of total share capital of the Company) were transferred to Sichuan Changhong, the first largest shareholder of the Company while 37,852,683 shares (9.15% of total share capital of the Company) were transferred to Changhong Group, the third largest shareholder of the Company. 6. On 29 October 2008, Changhong Group and Sichuan Changhong entered into “Equity Transfer Agreement of Hefei Meiling Co., Ltd.”, the 32,078,846 restricted circulations A shares of Meiling Electric held by Changhong Group were transferred by agreement to Sichuan Changhong. On 23 December 2008, the aforesaid equity transfer was approved by “Reply on Matters of Equity held by State-owned Shareholders of Hefei Meiling Co., Ltd.” (GZCQ(2008) No.: 1413) from SASAC; on 21 January 2009, the aforesaid transfer was registered for ownership transfer in Shenzhen Branch of China Securities Depository and Clearing Corporation Limited.The first majority shareholder of the Company comes to Sichuan Changhong. 7. From 12 November 2018 to 25 February 2019, Sichuan Changhong and its concerted action Hong Kong Changhong totally buys 16,231,024 shares of the Company through the secondary market by bidding (including A-stock of 13,751,756 shares and B-stock of 2,479,268 shares), a 1.55% in total share capital of the Company. After stake enlarge, Sichuan Changhong and its concerted action Hong Kong Changhong holds 281,832,434 shares of the Company in total, a 26.98% of the total share capital of the Company; of which, Sichuan Changhong directly holds 248,457,724 A-share of the Company, a 23.79% in total share capital of the Company while Hong Kong Changhong holds circulation B-share of the Company amounting as 33,374,710 shares, a 3.19% in total share capital of the Company. 8. Ended as 31 December 2022, Sichuan Changhong and its concerted action Hong Kong Changhong totally holds 281,832,434 shares of the Company, a 27.36% in total share capital of the Company; Sichuan Changhong directly holds 248,457,724 A-share of the Company, a 24.12% in total share capital of the Company while Hong Kong Changhong holds circulation B-share of the Company amounting as 33,374,710 shares, a 3.24% in total share capital of the Company.
V. Other relevant information
(1) CPA engaged by the Company

Name of CPAShine Wing Certified Public Accountants (LLP)
Offices add. for CPA8/F, Block A, Fu Hua Mansion No.8 Chao Yang Men Bei da jie, Dong Cheng District, Beijing, P.R.C
Signing AccountantsWang Xiaodong , Tu Xiaofeng
(2) Sponsor engaged by the Company for performing continuous supervision duties in reporting period
□ Applicable √ Not applicable
(3) Financial consultant engaged by the Company for performing continuous supervision duties in reporting
period
□ Applicable √ Not applicable
VI. Main accounting data and financial indexes
Whether it has retroactive adjustment or re-statement on previous accounting data □ Yes √ No

 20222021Changes in the current year over the previous year (+,-)2020
Operating income (RMB)20,215,220,192.2018,032,957,501.4412.10%15,388,050,229.67
Net profit attributable to shareholders of the listed company (RMB)244,538,734.4951,898,388.84371.19%-85,565,716.91
Net profit attributable to shareholders of the listed company after deducting non- recurring gains and losses (RMB)102,739,493.47-140,217,633.26173.27%-277,816,055.91
Net cash flow arising from operating activities (RMB)1,465,155,748.06160,923,258.10810.47%1,403,516,222.46
Basic earnings per share (RMB/Share)0.23660.0497376.06%-0.0819
Diluted earnings per share (RMB/Share)0.23660.0497376.06%-0.0819
Weighted average ROE4.96%1.07%3.89 percentage points up-1.73%
 Year-end of2022Year-end of2021Changes at end of the current year compared with the end of previous year (+,-)Year-end of2020
Total assets (RMB)16,200,361,212.8015,190,469,756.336.65%16,103,355,454.46
Net assets attributable to shareholder of listed company (RMB)5,168,286,872.094,837,334,400.216.84%4,854,173,682.43
The cause of the accounting policy change and accounting error correction □ Applicable √ Not applicable
The lower one of net profit before and after deducting the non-recurring gains/losses in the last three fiscal years
is negative, and the audit report of last year shows that the ability to continue operating is uncertain
□Yes √ No
The lower one of net profit before and after deducting the non-recurring gains/losses is negative □Yes √ No
VII. Accounting data difference under domestic and foreign accounting standards (1) Difference of the net profit and net assets disclosed in financial report, under both IAS (International Accounting
Standards) and Chinese GAAP (Generally Accepted Accounting Principles) □ Applicable √ Not applicable
The Company has no difference of the net profit and net assets disclosed in financial report, under both IAS
(International Accounting Standards) and Chinese GAAP (Generally Accepted Accounting Principles) in reporting
period.
(2) Difference of the net profit and net assets disclosed in financial report, under both foreign accounting rules and
Chinese GAAP (Generally Accepted Accounting Principles)
√ Applicable □ Not applicable
In RMB

 Net profit attributable to shareholders of listed company Net assets attributable to shareholders of listed company 
 Current periodPrevious periodEnding amountOpening amount
Chinese GAAP244,538,734.4951,898,388.845,168,286,872.094,837,334,400.21
Items and amount adjusted by foreign accounting rules    
     
Foreign accounting rules244,538,734.4951,898,388.845,168,286,872.094,837,334,400.21
The Company had no difference of the net profit or net assets disclosed in financial report, under either foreign
accounting rules or Chinese GAAP (Generally Accepted Accounting Principles) in the period. (3) Reasons for the differences of accounting data under accounting rules in and out of China √ Applicable □ Not applicable
The “Notice of Relevant Issues of Audit for Company with Domestically Foreign Shares Offering” was issued from
CSRC dated 12 September 2007, since the day issuing, cancel the previous “dual audit” requirement for companies
who offering domestically listed foreign shares (B-share enterprise) while engaging securities practice qualification
CPA for auditing. The Company did not compile financial report under foreign accounting rules since 2007, the
financial report of the Company is complying on the “Accounting Standard for Business Enterprise” in China, and
therefore, there are no differences of accounting data under accounting rules in and out of China at period-end.
VIII. Quarterly main financial index
In RMB

 First quarterSecond quarterThird quarterFourth quarter
Operating income4,012,925,239.446,211,578,311.755,150,870,767.544,839,845,873.47
Net profit attributable to the shareholders of the listed company5,147,648.2355,227,551.02101,823,245.0582,340,290.19
Net profit after deducting of non- recurring gain/loss attributable to the shareholders of listed company-22,549,982.3426,657,451.2574,277,789.3624,354,235.20
Net Cash flow generated by business operation-1,064,503,447.071,639,556,664.421,264,173,169.49-374,070,638.78
Whether there are significant differences between the above-mentioned financial index or its total number and the
relevant financial index disclosed in the company’s quarterly report and semi-annual report □Yes √ No
IX. Items and amounts of non-recurring profit (gains)/losses √ Applicable □ Not applicable
In RMB

Item202220212020Note
Gains/losses from the disposal of non- current asset (including the write-off that accrued for impairment of assets)27,602,023.18-133,214.72-2,111,295.55Found more in “Income from assets disposal”
Governmental subsidy calculated into current gains and losses(while closely related with the normal business of the Company, the government subsidy that accord with the provision of national policies and are continuously enjoyed in line with a certain standard quota or quantity are excluded)86,846,880.06103,024,250.7499,043,859.77Found more in “Other income"
Gains/losses of fair value changes arising from holding of the trading financial asset, trading financial liability and investment earnings obtained from disposing the trading financial asset, trading financial liability, and financial assets available for sale, except for the effective hedging business related to normal operation of the Company36,077,236.23105,811,461.63123,242,542.42Found more in “Income of fair value changes”, “Investment income”
Switch back of the impairment for receivables that has impairment test independently2,834,795.583,245,314.135,061,635.85Found more in “Account receivable"
Other non-operating income and expenses other than the above761,578.294,867,985.382,434,283.11Found more in “Non- operation income"
Less: impact on income tax3,581,742.8521,813,023.9934,083,593.36 
Impact on minority shareholders’ equity (post-tax)8,741,529.472,886,751.071,337,093.24 
Total141,799,241.02192,116,022.10192,250,339.00 
Details of other gains/losses items that meets the definition of non-recurring gains/losses: □ Applicable √ Not applicable
There are no other gains/losses items that meet the definition of non-recurring gains/losses in the Company.
Explain the items defined as recurring profit (gain)/loss according to the lists of extraordinary profit (gain)/loss in
Q&A Announcement No.1 on Information Disclosure for Companies Offering Their Securities to the Public ---
Extraordinary Profit/loss
□ Applicable √ Not applicable
There are no items defined as recurring profit (gain)/loss according to the lists of extraordinary profit (gain)/loss in
Q&A Announcement No.1 on Information Disclosure for Companies Offering Their Securities to the Public ---
Extraordinary Profit/loss



III. Management Discussion & Analysis
I. Industry of the Company during the reporting period
1. Refrigerator industry
The refrigerator industry is a highly mature industry, and the market development has entered the slow
development stage. From the overall data, the scale of China's refrigerator industry has faced high growth pressure
in 2022, but compared with the entire home appliance industry, the refrigerator industry showed a relative resilience.
Although the price of raw materials fell after the rise, the pressure on the cost side of enterprises has eased in some
extent, the international environment was complex and severe, and the contraction of external demand was further
manifested, superimposed by exchange rate changes and high inflation economic environment, the industry demand
has been constantly changing, thus the refrigerator export business went to an obvious falling-back trend.
Meanwhile, under the weakening of the vitality of the domestic market, the gradual recovery of overseas production
capacity and the high base effect of the previous year, the overall production and sales of refrigerators in the industry
have declined significantly compared with the previous year, and the industry has been facing the challenge of
homogenization in terms of product structure and product technology, and there’san urgent need to innovate in
product form and technology on the supply side. According to industry online data, China's Refrigerator sales in
2022 was 75.58 million units, down 12.6% YOY, of which the domestic sales were 41.23 million units, down 3.3%
YOY and the exports were 34.35 million units, down 21.6% YOY. 2.Air-conditioning industry
The air conditioning products are the home appliance category most affected by macroeconomic and weather
factors. In recent years, due to the continuous downturn in the real estate market, the sales volume of the air
conditioning industry has declined for three consecutive years, and the situation where enterprises have risen and
risen with the outbreak of the industry no longer exists. According to the total data of All View Cloud, in 2022, the
omni-channel sales volume of China's air conditioning market was 57.14 million units, down 3.3% YOY, and the
sales was 196.9 billion yuan, an increase of 0.3% YOY. Although the occurrence of rare high temperature weather
in many places of the country has stimulated consumer demand, plus the industry continued to promote the product
structure improvement and given there’s a firm price increase policy, it’s still difficult to reverse the overall decline
in sales in the industry.
Under the influence of global inflation, regional politics, and trade frictions, the export market of the air
conditioning industry is under greater pressure. At the same time, the domestic market is also facing adverse factors
such as the continued downturn in the economy and the contraction of the real estate market. However, the overall
pressure bearing capacity of the industry exceeded expectations, and the domestic market declined slightly
throughout the year. After the initial end of the market shock, consumer demand will be somewhat restored, but the
number of air-conditioned households has reached a high level, and industry demand has entered a new cycle of
stock replacement. In the coming years, the overall sales volume and average sales price will tend to be relatively
stable.
3.Washing machine industry
In 2022, under the influence of many factors brought about by high penetration rate on consumer confidence,
travel, and house decoration, the development of the washing machine market was less than expected, and the scale
growth encountered a freezing point. According to the industry online data, the total sales volume of China's washing
machine industry in 2022 was 68.83 million units, down 7.9% YOY, of which the domestic sales were 40.77 million
units, down 8.4% YOY, and the exports were 28.06 million units, down 7.1% YOY. Meanwhile, affected by the
decline in market scale, the industry competition was further intensified, the average price of products was
collectively declined, and the price of online drum washing machinefell into the negative growth. Under the change
of supply and demand, the structural upgrading has slowed down, and the competition in the washing machine
industry has entered the deep-water area.
II.Main businesses of the company engaged in during the Period The Company is one of China's major electric appliance manufacturers, possesses four major domestic
manufacturing bases in Hefei, Mianyang, Jingdezhen and Zhongshan, and overseas manufacturing bases in
Indonesia and Pakistan. Currently, we have completed the industry layout of white electricity basically, covering
the full product line including refrigerator, washing machine, air conditioner, kitchen and bath, small household
appliances and others, at the same time, the Company enters the new industrial fields as bio-medical and with certain
achievements made.
Over the past 40 years, the Company has always been adhering to the "independent innovation, created in
China", and always focus on refrigeration industry without stop, elaborately building the core competitiveness of
enterprises by technological innovation and product innovation. Relying on the cutting-edge R&D team and
advanced technology, Meiling continue to achieve breakthrough results in the variable frequency, intelligence,
refreshment, thin-wall, odourless, energy-saving, forced air cooling, deep cooling and other fields. The Company
has established the first RoHS public testing center, the national enterprise technology center, national industrial
design center, and the 5G industrial Internet innovation application laboratory in Anhui Province. In recent years,
the Company has won many national honorary titles such as "Smart Refrigerator Intelligent Manufacturing Pilot
Demonstration Project", "National Green Factory", "National Industrial Design Center" and "National Appliance
Industry Quality Leading Enterprise". Meanwhile, a number of Meiling products have frequentlywon many
domestic awards, constantly demonstrating the ability and strength of Meiling Intelligent Manufacturing and
Meiling Intelligent Innovation Technology. At the 2022 China Refrigerator Industry Summit Forum, Meiling greatly
won the 2022 China Refrigerator Industry Odor Purification and Sterilization Pioneer Brand Award, and its product
Meiling Ten-minutes purification series BCD-550WP9BT won the "2022 China Refrigerator Industry Full Space
Sterilization Best-selling Product" award, and Meiling spectrum fresh refrigerator BCD-413WP9BY won the "2022
Outstanding Channel Performance Product" award; Changhong big 3P Living-room and Dining-room Shared Air
Conditioner KFR-72LW/Q6C+R1 won the "Mechanical Air Conditioner of the World's Farthest Air-supply Distance
of Big 3P Living-room and Dining-room Shared"; the drying channel washing technology of Meiling washing
machine won the "Annual Technological Innovation Achievement"; Meiling kitchen appliances, small household
appliances and water dispenser products won the "National Household Appliances Industry Quality Leading Brand".
In addition, Zhongke Meiling, a subsidiary of Meiling Biomedical Business, was recognized by the Ministry of
Industry and Information Technology of the People's Republic of China as the third batch of specialized and special
new "little giant" enterprises and was successfully listed on the Beijing Stock Exchange in October 2022.
In recent years, driven by the industry transformation and upgrades and consumption upgrades, the Company
always adheres to the strategy of smart and variable frequency products, promoted the Company’s products to
transform and upgrade to become intelligent and high-end and comprehensively enhanced the competitiveness of
products in the industry by grasping the opportunities of refreshment, thin-wall, odourless, air cooling and energy
efficiency upgrades and effectively resolving the pain points of customers. Under the guidance of the “intelligent”
strategy, in recent year, the Company has released and listed a number of CHiQ series of smart refrigerators and air-
conditioning products, “M-Fresh” refrigerators, “M-Fresh” comprehensive thin series products and “very clean”
series of refrigerators, Meiling always leads the trend of the industry by solving the pain points of users effectively.
During the reporting period, main income of the Company coming from refrigerator (freezer), air conditioner,
washing machine, small home appliances, kitchen & toilet products and biomedical etc., total amounting to 200.38
billion yuan, a 99.12% of the operating income.
III. Core Competitiveness Analysis
(1) Brand capacity
The Company is one of the famous home appliances manufacturers in China, owns several product lines such
as refrigerator, The "Meiling" brand is listed as one of the most valuable brands in China, which owns the youthful
brand "Athena" and it gradually builds the brand influence of "M Fresh" products. In recent years, the Company
has continuously reshaped its brand image and enhanced its core competitiveness through differentiated innovation
measures such as technological innovation, product innovation and service innovation. Through continuous
crossover cooperation, it ranks the first group in the industry in the We-media platform concerned by young people,
and the process of brand rejuvenation has been accelerating. In 2022, the brand promotion activities planned by the
Company such as "Installed All Over China" and "Resume Refrigerator" won two awards: "2022 Innovative Scene
Marketing Gold Case" and "2022 Event Marketing Gold Case" respectively. In addition, the Company also relied
on diversified brand strategy, and through multi-pronged initiatives, it comprehensively integrated and accelerated
to achieve interaction and resonance with users, effectively enhanced the brand's popularity and reputation. With
the CCTV "News Network", "People's Daily" and other mainstream media have reported in abundance, it also
promoted the Company's brand image to be continuously enhanced. The Company will continue to practice the brand proposition of "Meiling, let the beauty come", focus on"one
goal", closely follow the "three main lines", implement the "four management systems", unswervingly deepen the
marketing transformation to develop the work for business idea, seize the new channel marketing outlet by crossover
as the communication breakthrough, and take the co-creation of all employees as the cornerstone, it will carry out
all-round brand construction from the aspects of brand, product and culture, thus to strengthen consumers' sense of
identity and belonging to the brand, shape the differentiated competitiveness of the brand, and realize brand
revitalization.
(2) Product capacity
In terms of refrigerator products, the Company has independently developed core technologies such as "zero
impact" and "micro-freezing" fresh-keeping technology, water molecule-activated fresh-keeping technology,
comprehensive thin GLS integration technology, MCN+ clean taste preservation technology, etc., leading the
refrigerator industry to return to the arena of freshness preservation and fully enter the era of "thinning" and "long-
term purification". Meanwhile, the Company has successively released the "M Fresh" first-generation series fresh-
keeping refrigerators equipped with water molecule activation preservation technology, the "M Fresh" second-
generation fresh-keeping refrigerators equipped with "zero impact" and "micro-freezing" fresh-keeping technology,
the ultra-thin folio 529W series refrigerators, the "Ten-minutes purification" second-generation series refrigerators
with upgraded purification technology, the 600L cross large narrow door series refrigerator, the French two-door
400L large narrow door series refrigerator, and the M Fresh "Super capacity" BCD-681WQ3S refrigerator equipped
with large-capacity and ADF+ negative ion antibacterial magic stone series (O2O) glass door refrigerator, and the
industry's thinnest 500L and 600L volume level of the cross worry-free series refrigerator 501WPU9CX/601WPU9CT, etc., thus created the brand business cards of "Meiling Fresh", "Meiling Thin" and
"Meiling imbedded" and established the brand image.
In term of the washing machine products, through the three black-technology development of the barrel cone
expansion circle technology, oblique angle stabilization technology, cloud disk condensation technology, the
Company has shaped the washing machine with "thin” “big", "smart" industry card, and in the "very thin" drum
platform, the Company have continually released the super oxygen purification and 5G series products. The afore-
said washing machine products not only continues the core function of the ultra-thin, large cylinder diameter, more
intelligent, more healthy, but also its automatic delivery and voice technology have become more convenient, and
the first "drying tunnel wash" function provides the clean, healthy and purification effects, once more revealing the
washing machine products with core strengthin the core technology with ultra-high standard. In terms of air conditioning products, the Company adheres to the product concept of "good sleep + good air
+ good comfort", focuses on product upgrading around quality, experience and health, strictly controls quality from
comfort and reliability indicators, creates a brand experience of "extremely quiet, extremely economical , and
extremely intelligent" of air conditioning, and carries out product series layout around the three core functions of
"fresh air ventilation, self-cleaning, and total dust-free". The Company continues to expand the breadth and depth
of air conditioning products, and drives the interconnection between various products under the guidance of the
Company's overall intelligent strategy. The Company has launched Changhong "Lookup" series Q6E hang-up and
Q6E cabinet unit, launched the Q7A hang-up of the all-dust-free fresh air conditioner centering on the "dust-free
fresh air", which is the industry's first all-dust-free fresh air conditioner, thus established the industry benchmark of
conditioner centering on "free wind" to solve the pain points of different temperature needs of users in the same
scene. In addition, in order to meet the demand for intelligent air conditioning products in countries and regions
with underdeveloped networks, the Eva, Grace, Morandi and other series of products have been developed to meet (未完)
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