[中报]飞亚达Ｂ(200026):2023年半年度报告（英文版）
原标题:飞亚达Ｂ:2023年半年度报告（英文版） 2023Semi-annualReport August23,2023 Section1 ImportantNotice,TableofContentsandDefinition The Board ofDirectors, theSupervisory Committee, directors, supervisors andsenior executives herebyindividually and collectively accept responsibility for the correctness, accuracy and completenessof the contentsofthisreportandconfirmthatthereareneithermaterialomissionsnorerrorswhichwouldrenderanystatementmisleading. ZhangXuhua,theCompanyleader,SongYaoming,chieffinancialofficer,andTianHui,themanageroftheaccountingdepartment(treasurer)herebyconfirmtheauthenticityandcompletenessofthefinancialreportenclosedinthisSemi-annualReport. AllthedirectorsattendedtheBoardMeetingforreviewingtheSemi-annualReport.Anyperspectivedescription,suchasfutureplan,developmentstrategy, etc.involvedintheSemi-annualReportshallnotconstitutetheCompany’ssubstantialcommitmenttotheinvestorsandtheinvestorsshouldpleasepayattentiontotheirinvestmentrisks. Inthisreport,theCompanyhasdescribedindetailtheexistingmacro-economicrisksaswellasoperationrisks.InvestorsareadvisedtorefertothecontentsconcerningriskspossiblytobeconfrontedwithbytheCompanyandthecountermeasurestobetakeninSection3DiscussionandAnalysisoftheManagementTheCompanyintendsneithertodistributeanycashdividendorbonussharesnortoconvertanyreserveintosharecapital. TableofContents Section1 ImportantNotice,TableofContentsandDefinition Section2 CompanyProfileandFinancialHighlights Section3 DiscussionandAnalysisbytheManagement Section4 CorporateGovernance Section5 EnvironmentandSocialResponsibility Section6 SignificantEvents Section7 ChangeoftheSharesandParticularsaboutShareholders Section8 AboutthePreferredShares Section9 AboutBonds Section10 FinancialReport DocumentsAvailableforInspection I.Financialstatementssignedbyandunderthesealofthelegalrepresentative,thechieffinancialofficerandthepersoninchargeoftheaccountingoffice. II.OriginalsofalldocumentsandmanuscriptsofalltheCompany’sdocumentsdisclosedtothepubliconthemediadesignatedbyChinaSecuritiesRegulatoryCommissionduringthereportingperiod.III.Fulltextof2023Semi-annualReportcarryingthesignatureofthelegalrepresentative.Definitions
1.WayofCommunication Thereisnochangeintheregisteredaddress,officeaddressandpostcode,thecompanywebsite,emailduringthereportingperiod.Forthedetail,referto2022AnnualReport. 2.InformationDisclosureandPlacewheretheRegularReportsarePreparedTherewasnochangeinthewebsite,medianame,thewebsiteoftheStockExchangewheretheCompanydiscloseditsSemi-annualReport,aswellastheplacewheretheCompany'sSemi-annualReportwaspreparedandplacedduringthereportingperiod.Forthedetailedinformation,pleaserefertoour2022AnnualReport.3.OtherRelevantInformation IsthereanychangeinanyotherrelevantinformationduringthereportingperiodInapplicable IV.SummaryofAccounting/FinancialData DoestheCompanyneedtomakeretroactiveadjustmentorrestatementoftheaccountingdataofthepreviousyears
1.Differencesinthenetprofitdisclosedinthefinancialreport&thenetassetsattributabletotheCompany’sshareholdersrespectivelyaccordingtotheIASandtheCAS. Inapplicable 2.DifferenceofthenetprofitandnetassetinthefinancialreportdisclosedrespectivelyaccordingtotheIASandtheCAS. Inapplicable VI.Non-recurringgain/lossitemsandtheamountinvolved
Explanationofthenon-recurringgainsandlosseslistedintheExplanatoryAnnouncementNo.1onInformationDisclosureforCompaniesOfferingTheirSecuritiestothePublicasrecurringgainsandlossesInapplicable Section3DiscussionandAnalysisbytheManagement I.MainbusinesstheCompanyoperatedduringthereportingperiod (I)MainbusinessactivitiestheCompanycarriedout TheCompanybasesitsestablishmentanddevelopmentontheaviationprecisiontechnologyandmaterialtechnology.TheCompanyhasbeenadheringtothevaluesof“theleadingroleofbrand,customerorientation,valuecreation,cooperationandresponsibility,learningandinnovation",taking“inheritingofthespiritofaeronauticalpatriotismand creatingaqualitylife”asitsmission,focusingonthewatchindustry,hasformedacorebusinesslayoutwiththemutual promotionofownwatchbrandandwatchretailchannels.Inaddition,theCompanyisactivelyexploringandcultivating newbusinessessuchasprecisiontechnologyandsmartwears,whichareinthestageofcontinuousdevelopment.TheCompanyisdeeplyinvolvedintheconstructionofprofessionalwatchmakingcapabilitiesandbrandoperations,has anumberofself-ownedbrandssuchas"Fiyta","EmileChouriet",etc.coveringdifferentdimensionsofmid-to-high-end, popularprofessional,fashionandcoolandsoon.Where,theCompanypositioned“FIYTA”,thecoreself-ownedbrand, as“ahigh-qualityChinesewatchbrandcharacterizedbytheaerospacewatch",adheredtotheconceptof“Home-made” asthecoreand“Trendy”astheform,continuouslycreateddifferentiatedcharacteristics,andupgradingto“youthfulness, high-endandmainstream”;meanwhile,theCompanycontinuouslyincreasedinvestmentintechnologicalinnovation fieldssuchasthedrivingunitsandaviationtechnologyapplications.Relyingontheadvantagesofaviationtechnology andaerospace quality,the Company continuously provided professionalwatches for China's aerospaceindustry, graduallyestablishedaleadingpositioninthedomesticindustry,andexpandedourbrandinfluence.TheCompanyestablished“Harmony”WorldWatchRetailChanneltoseizetheopportunityinthedomesticwatchmarket and promote the rapid development of its own brand. “Harmony” is committed to “becoming the best comprehensiveserviceprovideroffamouswatches”,andhaslong-termandin-depthcooperationwithmanyfamouswatchgroupsandbrands;quencheditsindustry-leadingoperationmanagementabilityandcustomerservicecapability andhasbecomeadomesticleadingprofessionalhigh-endchaincommercialbrandoffamouswatches.Inrecentyears,theCompany,basedonthedevelopmentprincipleof“technologybeinghomologous,theindustrybeing same-rooted and value being co-directional” and relying on the strength of precision technology and industrial accumulation,extendedthedevelopmentofprecisiontechnologybusinessandsmartwearsbusinesswhichhavealreadytakenshape. (II)OverviewofthePrincipalSectorstheCompanyEngagesin Duringthereportingperiod,theexternalmacroenvironmentwascomplexandsevere,andthedomesticconsumermarketfacedmultiplepressuressuchasinsufficientdemands.However,boostedbythetravelrecoveryandaseriesof consumerpromotionpolicies,theoverallsituationshowedatrendoftortuousrecovery.Thetotalsocialexpenditure announced by the National Bureau of Statistics increased by 8.2% year-on-year, significantly higher than the year-on-yeargrowthrateofGDP.Thedomesticwatchconsumptionmarketcontinuedtobedifferentiated,andtheconsumptionofmediumandhigh-endwatchescontinuedtogrow.FederationoftheSwissWatchIndustryannouncedthatthecumulativeamountofexportstoMainlandChinainthefirsthalfyearincreasedby26%year-on-year(alowbaseinthesameperiodlastyear).MainlandChinaremainedthesecondlargestconsumermarketofSwisswatches.Theduty-freemarketandHongKongmarketalsoachievedgoodgrowth,andthemarketsizecontinuedtoexpand;Themidtolow-endwatchconsumermarketisunderoverallpressure,withbothdomesticwatchesandsmartwatchesexperiencingadecline,andbrandcompetitionbecomingincreasinglyfierce.II.AnalysisonCoreCompetitiveness (I)Brandoperationandmanagementcapabilitiesofthewhole-industry-chainTheCompanyhasacomprehensiveindustrialchainoperationandmanagementcapabilitybasedonresearchanddevelopment, design, manufacturing, sales, and service, focused on resource allocation and strengthened the differentiatedconstructionoftheself-ownedcorebrandof“FIYTA”.Duringthereportingperiod,thebrandinfluenceand marketshareof“FIYTA”wasgraduallyrising. (II)Elaborativechanneloperationandmanagementcapabilities Basedonitsleadingchanneloperationcapabilities,theCompanypromotedtheoptimizationofchannelstructureand the integration of online and offline integration. During the reporting period, core indicators such as customer satisfaction,potentialcustomers’transactions,regularcustomers’repeatedpurchases,andunitoutputofstores,etc. continuedtoimprove,furtheradvancingtowardshigh-qualitydevelopment.(III)Digitalcapabilitiestoempowerbusinesses TheCompanywasbasedonplatformssuchasdigitalretailsystems,CRMsystems,SAPsystems,andcloudstores,graduallydeepeningthedigitalapplicationsinresearchanddevelopment,design,production,sales,andservices; carriedoutprivatedomainoperationsandcustomerlifecyclemanagement,effectivelyimprovedtheefficiencyofonline andofflinestoreoperationsandproductssales.Duringthereportingperiod,theCompanyachievedayear-on-yeargrowthinrevenueinitsprincipalbusinesses. TheCompanywasbasedonR&DandproductionplatformsinShenzhenandSwitzerland,continuouslystrengtheneditsprofessionalwatchmakingcapabilitiesinthemanufacturingofmovementsandkeycomponents,aerospacewatchdevelopment,andhigh-endwatchmakingtechniques.Ithasachievedcommerciallistingoftheself-mademovementsandcontinuedtoprovideprofessionalchronowatchesforChina’saerospaceindustry.(V)AbilitytoBuildtheTeamofProfessionalTalents Basedontheconceptof“valuecreation”,theCompanycontinuedtoinvestinthebuildingofatalentteaminordertohaveaprofessionalandstablecorebackboneteam.Therewereanumberofoutstandingindustryrepresentativesincorefieldssuchasdesign,researchanddevelopment,andmanufacturing.Duringthereportingperiod,LiuZhonghua, oneoftheCompany'sseniorclocktechnicians,wasawardedthehonorarytitlesof the“NationalMayDayLaborMedal”and“NationalTechnicalExpert”. III.AnalysisonPrincipalBusinesses General Inthefirsthalfof2023,theinternationalenvironmentremainedcomplexandsevere.Thankstotherecoveryoftravel and policy guidance,the economy showed a positive trend in multiple challenges, andthe fundamentals of the consumerindustrywereimproved.TheCompanyattachedcloseattentiontoandevaluatedthechangingtrendsintheindustry,firmlyadheredtoitsbrandstrategy,insistedona“defensiveandcounterattack”businessstrategy,andfocused onriskpreventionandcontrolinkeyareassuchasinventoryandaccountsreceivable.Meanwhile,theCompanydeeplyexploredvariousbusinesscounterattacksbasedoncustomers’needs,usingtechnologicalinnovationanddigitization asthefocus,promotedthetransformationandupgradingofitsprincipalbusinesses,andpromotedcomprehensiveand high-qualitydevelopment.Duringthereportingperiod,theCompanyachievedarevenueofCNY2,364.51million,ayear-on-yearincreaseof8.29%;realizedatotalprofitofCNY244.53million,ayear-on-yearincreaseof37.12%;realizedaweightedaveragereturnonequityof5.80%,ayear-on-yearincreaseof1.18percentagepoints.(I)ContinuouslyPromotingBrandUpgradingandCreatingBrandDifferentiationDuringthereportingperiod,“FIYTA”brand,basedonthepositioningof"high-qualityChinesewatchbrandcharacterized byaerospacewatches",strengthenedinternalcollaboration,concentratedonthecoreproductmatrixandresourceinvestment,focusedoncreatingfaddishproducts,andsuccessivelylaunchedJ-20,HarbinZ-20,“Spaceman”flywheel, China-Chic“BlueDragonandWhiteTiger"andotheraerospacethemedwatches.The"aerospace"serieskeptgrowingrapidly;accuratelycarriedoutintegratedmarketing,andeffectivelyenhancedthepopularityanddisseminationeffectof newproductsbyholdingeventssuchascollaborationwiththefilm“theKingoftheSky”,ChineseBrandDay,andcelebrityevents;relyingonthedisseminationoftheaviation-featuredproductsandaviationculture,theCompany continuedtoestablishtheaviationbrandimage,promotedtheincreaseoftheaveragecustomerpriceofthebrand,and rejuvenatedthebrandimage. (II)ContinuouslyPromotingChannelStructureOptimizationandConsolidatingOperationandManagementCapability Duringthereportingperiod,“FIYTA”Brandupgradeditsstoreimageentirely,focusedonaerospacethemedstoresand fashioncollectionstores,continuouslyoptimizeditschannelstructure,settledinmainstreamshoppingcentersand commercialdistrictsinfirstandsecondtiercities,andopenednewaerospaceconceptstoresinShanghai,Zhengzhou, Xi'an,Nanjing,Guiyangandotherplaces,effectivelydrivingtheincreaseinunitstoreoutput;activelycarriedoutstore membership salon activities to revitalize customer perception and experience, and created a base station for disseminationoftheaviationculture;increasedtheinvestmentinnewmediachannelssuchasTiktokandXiaohongshu, strengthenedthedevelopmentofnewonlineproducts,theconstructionofselfsupportlivebroadcastmatrixandmulti-partycooperation,andacceleratedthebreakthroughinonlinesales.Duringthe“June18”period,GMVgrewby morethan80%,hittinganewrecord. “HARMONY”WorldWatchRetailcontinuedtoexploretheintegrationofonlineandofflinechannels,withafocusonhigh-qualitydevelopmentinofflinechannels,promotedtheupgradingandexpansionofmid-tohigh-endchannels,and accumulated17newandupgradedstores;establishedaprivatedomaintrafficmatrixandanewmediaoperationmatrixforonlinechannels,linkedofflinestoresnationwide,promotedfullstaffmarketing,andcultivatedKOCsforwatch brands;theomnichannelfocusedoncustomerresearch,refinedoperation,andcustomerservices,andconductedfull cyclemanagementofcustomervitalityconsumptiontoenhancecustomerstickiness.(III)ContinuouslyIncreasingInvestmentinTechnologicalInnovationandStrengtheningtheHardcoreStrengthofPrecisionTechnology Duringthereportingperiod,theCompanyincreaseditsinvestmentintechnologicalinnovationfieldssuchasthemovementsandapplicationofaviationtechnology,relyingontheR&DplatformsinShenzhenandSwitzerland,integrated industry advantageous supply chain resources, and continuously promoted the application of the home-mademovementsbasedonthecommerciallistingoftheindependently-developedmovement.(IV)ContinuouslyPromotingDigitalTransformationandDeepeningPlatformApplicationDuringthereportingperiod,theCompanypromotedindepthdigitalfullvaluechainapplicationsbasedonmultipleplatformssuchasdigitalretailsystem,CRMsystem,andcloudstores,carriedoutprivatedomainmarketing,expanded andcontinuedtoincreasepotentialcustomers’transactionsandregularcustomers’repeatedpurchases.(V)ContinuouslyPromotingNewBusinessExplorationandCultivatingNewGrowthPointsDuringthereportingperiod,fortheprecisiontechnologybusiness,theCompanycontinuedtolaysolidfoundationinits technicalstrengthinmatchingcomplexandhigh-precisionproductswithprevisiontechnology,promoteditsexpansion intofieldssuchasaerospaceandmedicaldevices,andachievedbreakthroughsinsomenewcustomers;theCompanycontinuedtoimproveproductsoftwareandhardwarefunctionsinitssmartwearablesbusiness,optimizedchannelstructure,andpromotedthedevelopmentofitsownbrandADASHER. Year-on-yearMovementsoftheKeyFinancialItemsaresummarizedasfollows:
CompositionofRevenues
businessdatawiththestatisticalcaliberadjustedattheendofthereportingperiodinthelatestyear.Inapplicable IV.AnalysisonNon-PrincipalBusinesses Inapplicable V.AnalysisonAssetsandLiabilities 1.SignificantChangesinAssetsComposition
Inapplicable 3.Assetsandliabilitiesmeasuredbasedonfairvalue Inapplicable 4.Restrictiononrightsintheassetsendedthereportingperiod Inapplicable VI.AnalysisofInvestmentSituation
Inapplicable 3.Significantnon-equityinvestmentinprocessinthereportingperiodInapplicable 4.Financialassetsinvestment (1)Investmentinsecurities Inapplicable (2)Investmentinderivatives Inapplicable 5.Applicationoftheraisedcapital Inapplicable VII.SalesofSignificantAssetsandEquity 1.SalesofSignificantAssets Inapplicable 2.SalesofSignificantEquity Inapplicable VIII.AnalysisonPrincipalSubsidiariesandMutualShareholdingCompaniesParticularsabouttheprincipalsubsidiariesandmutualshareholdingcompanieswhichmayaffecttheCompany’snetprofitbyover10% InCNY
Inapplicable Notetotheprincipalmutualshareholdingcompanies Inapplicable IX.StructurizedEntitiesControlledbytheCompany Inapplicable X.RisksPossiblytobeConfrontedwith Inthefirsthalfof2023,theoverallperformanceofthedomesticeconomywasimproving,andtheconsumermarketwasgradually recovering, showing strong resilience. However, it still faced risks and challenges such as continuous diversificationandrationalizationofconsumerpreferences,comprehensiveopeningupofconsumerexports,rapid developmentofoffshoreduty-freechannels,andtherapidriseofnewmediachannelsinthedigitaleconomy.Basedonacomprehensiveanalysisontheabovesituation,theCompanyadheredtobrandstrategy,solidlypromotedvariousbasicworkaroundthebrands,products,channels,marketing,andotheraspects,increasedinvestmentintechnologicalinnovation,accelerateddigitaltransformation,andexploredandcultivatednewbusinessgrowthpoints. Forthespecificmeasures,refertotheSectionof“AnalysisonthePrincipalBusinesses”.Uptonow,theCompanyhas enhancedthecorecompetitivenessoftheCompany'sprincipalbusinessesandasaresult,itsmarketsharehasgraduallyincreased. Section4CorporateGovernance I.GeneralMeetingandExtraordinaryGeneralMeetings
Inapplicable II.PersonnelChangeinDirectors,SupervisorsandSeniorExecutivesNochangehastakenplaceindirectors,supervisorsandseniorexecutivesoftheCompanyduringthereportingperiod. Forthedetail,referto2022AnnualReport. III.ProfitDistributionandConversionofCapitalReserveintoShareCapitalintheReportingPeriodInapplicable IV.ImplementationoftheCompany’sEquityIncentivePlan,EmployeeStockOwnershipPlanorotherEmployeeIncentiveMeasures（未完）  |