[年报]贵州茅台(600519):贵州茅台2023年年度报告(英文版)

时间:2024年04月03日 10:11:18 中财网

原标题:贵州茅台:贵州茅台2023年年度报告(英文版)

Stock Code: 600519 Stock Abbr.: Kweichow Moutai








KWEICHOW MOUTAI CO., LTD.

ANNUAL REPORT 2023









Important Statements
I. The Board of Directors, Board of Supervisors, directors, supervisors and the senior management of the Company guarantee that the information presented in this report is free of any false records,
misleading statements or material omissions, and shall bear individual and joint legal liabilities for
the truthfulness, accuracy and completeness of its contents.
II. All directors of the Company attend the meeting of the board of directors.
III. Baker Tilly China CPAs has issued a standard unqualified audit report for the Company.
IV. Ding Xiongjun, responsible person for the Company, Jiang Yan, responsible person for accounting work, and Cai Congying, responsible person for the Company’s financial affairs (Accounting Supervisor), have warranted that the financial statements in this report are true, accurate and complete.

V. The proposed profit distribution plan or the proposed plan of capitalization of capital reserves
in the reporting period approved by the resolution of the Board of Directors On the basis of a total capital of 1,256,197,800 shares by the end of 2023, all shareholders will be
distributed a cash dividend of RMB 308.76 (before tax) for every 10 shares, with a total profit distribution
of RMB 38,786,363,272.80. If there is any change in the total share capital of the company before the
equity registration date for the implementation of equity distribution, the total dividend amount will be
maintained unchanged, and the dividend ratio per share will be adjusted accordingly. The above profit
distribution proposal shall be submitted to the general assembly of shareholders of the Company for
deliberation and approval before implementation.

VI. Risk disclosure statement for forward-looking statements Forward-looking statements in this report concerning future plans or development strategies do not constitute substantial promises to investors, due to the related uncertainty. Investors are advised to be
aware of their own investment risks.

VII. Existence of non-operational embezzlement of funds by controlling shareholders or their associated parties
No

VIII. Existence of financial guarantees to external parties in violation of the regulated decision procedures
No

IX. Over half of the directors’ failure to guarantee the truthfulness, accuracy and completeness of
the Company’s disclosed annual report
No

X. Significant Risk Prompts
The Company has elaborated the potential risks in the chapter of “The Company Discussion and Analysis on its Future Development”. Investors are advised to pay their due attention.
XI. Information Statement
All information and data cited in this Report are objective and authentic. Financial figures herein are
recorded in CNY, unless otherwise specified. This Report is prepared in Chinese and English, respectively.
In case of any ambiguity in the Chinese and English texts, the Chinese text shall prevail. Contents
Section I Definitions ................................................................................................................................... 5
Section II Company Profile and Key Financial Results .............................................................................. 5
Section III Management’s Discussion and Analysis ................................................................................... 9
Section IV Corporate Governance ............................................................................................................ 28
Section V Environment and Social Responsibility ................................................................................... 47
Section VI Significant Events ................................................................................................................... 53
Section VII Changes in Shares and Information about Shareholders ....................................................... 66
Section VIII Preferred Shares ................................................................................................................... 71
Section IX Information about Bond .......................................................................................................... 71
Section X Financial Report ....................................................................................................................... 71



Documents Available for ReferenceReferences include the accounting statements signed and stamped by the respective individuals in charge of the company, the company accounting work, and the accounting department (their accounting supervisor).
 References include the audit report original signed and stamped by the certified public accountant and stamped by the accounting firm.
 The originals of company documents and announcements that are publicly disclosed in China Securities Journal and Shanghai Securities News during the reporting period.



Section I Definitions
I. Definitions
Unless it is otherwise referred in the context, the terms in this report have the following meanings:

Terms and Definitions  
CSRCrefers toChina Securities Regulatory Commission
SSErefers toShanghai Stock Exchange
Company, the companyrefers toKweichow Moutai Co., Ltd.
Controlling shareholder, group companyrefers toChina Kweichow Moutai Distillery (Group) Co., Ltd.
Reporting periodrefers toFiscal Year of 2023
This report, the reportrefers toAnnual Report 2023

Section II Company Profile and Key Financial Results
I. Corporate Information

Name of the Company in Chinese贵州茅台酒股份有限公司
Abbr. of the Company name in Chinese (if any)贵州茅台
Name of the Company in EnglishKweichow Moutai Co., Ltd.
Legal RepresentativeDing Xiongjun

II. Contact Information

 Secretary of the boardRepresentative for securities affairs
NameJiang YanCai Congying
AddressMaotai Town, Renhuai City, Guizhou ProvinceMaotai Town, Renhuai City, Guizhou Province
Tel.0851-223860020851-22386002
Fax0851-223861930851-22386193
E-mail[email protected][email protected]

III. Company profile

Registered addressMaotai Town, Renhuai City, Guizhou Province
Office addressMaotai Town, Renhuai City, Guizhou Province
Zip code of office address564501
Website addresshttp://www.moutaichina.com/
E-mail address[email protected]

IV. Information disclosure and the place where the report is available
Media name and its website address where the report is disclosedChina Securities Journal and Shanghai Securities News
Website address of the stock exchange where the report is disclosedhttp://www.sse.com.cn/
Place where the report is availableThe office of the Board of Directors

V. Stock information

Stock information    
Stock typeStock exchange where the shares are listedStock abbreviationStock codePrevious stock Abbreviation (if any)
A sharesShanghai Stock ExchangeKweichow Moutai600519 

VI. Other information

Appointed accounting firm (domestic)NameBaker Tilly China CPAs
 Office addressBuilding 12, Foreign Language Culture and Creativity Park, 19 Chegongzhuang West Road, Haidian District, Beijing
 Name of the signing accountantTang Hongchun, Liu Zonglei, Yang Shu

VII. Key Accounting Data and Financial Indicators in the past three years (I) Key accounting data
Monetary Unit: Yuan Currency: RMB

Key accounting data2023 years2022 years Year-on- year increase of decrease (%)2021 years 
  After adjustment Before adjustment    
     After adjustmentBefore adjustment
Operating revenue147,693,604,994.14124,099,843,771.99124,099,843,771.9919.01106,190,154,843.76106,190,154,843.76
Net profit attributable to shareholders of the listed company74,734,071,550.7562,717,467,870.1262,716,443,738.2719.1652,435,506,622.1652,460,144,378.16
Net profits deducting non- recurring profits and losses attributable to shareholders of the listed company74,752,564,425.5262,792,896,829.5762,791,872,697.7219.0552,556,464,900.2452,581,102,656.24
Net cash flows from operating activities66,593,247,721.0936,698,595,830.0336,698,595,830.0381.4664,028,676,147.3764,028,676,147.37
 At the end of 2023At the end of 2022 Increase or decrease at the end of the current period compared with the same period of the previous yearAt the end of 2021 
  After adjustment Before adjustment    
     After adjustmentBefore adjustment
Net assets attributable to shareholders of the listed company215,668,571,607.43197,480,041,239.46197,506,672,396.009.21189,511,713,508.90189,539,368,797.29
Total assets272,699,660,092.25254,500,826,096.02254,364,804,995.257.15255,315,103,017.82255,168,195,159.90
Share capital1,256,197,800.001,256,197,800.001,256,197,800.00 1,256,197,800.001,256,197,800.00
Note: In accordance with the "Enterprise Accounting Standards Interpretation No. 16" issued by the Ministry of Finance on November 30, 2022, the relevant content regarding the accounting treatment of
"deferred income taxes related to assets and liabilities arising from individual transactions not applicable
to initial recognition exemptions" shall be implemented as of January 1, 2023. The Company has retroactively adjusted the relevant financial data for the comparative period, as detailed in Section 10 of
the financial report, specifically in Part 5, "Important Accounting Policies and Accounting Estimates,"
Subsection 24, "Changes in Important Accounting Policies and Estimates." The relevant financial data
mentioned in the remainder of this annual report are all retroactively adjusted data.
(II) Key financial indicators

Key financial indicators20232022 Year-on- year increase /decrease (%)2021 years 
  After Before adjustment adjustment    
     After adjustmentBefore adjustment
Basic earnings per share (RMB/share)59.4949.9349.9319.1641.7441.76
Diluted earnings per share (RMB/share)59.4949.9349.9319.1641.7441.76
Basic earnings per share after deducting non- recurring profits and losses (RMB/share)59.5149.9949.9919.0541.8441.86
Weighted average rate of return on net assets (%)34.1930.2630.26Increase by 3.93 percentage point(s)29.8929.90
Weighted average rate of return on net assets after deduction of non- recurring profits or losses34.2030.2930.29Increase by 3.91 percentage point(s)29.9529.97

Description of the Company's main accounting data and financial indicators for the recent three years at
the end of the reporting period
□Applicable √N/A

VIII. Differences in accounting data by domestic and overseas accounting standards (I) Differences in the net profits and net assets attributable to shareholders of the company disclosed
in the financial reports prepared under the international accounting standards and China accounting standards
□Applicable √N/A

(II) Differences in the net profits and net assets attributable to shareholders of the Company disclosed in the financial reports prepared under the overseas accounting standards and China accounting standards
□Applicable √N/A

(III) Explanations for above accounting data differences
□Applicable √N/A

IX. Quarterly key financial data in 2023
Monetary Unit: Yuan Currency: RMB

 Q1 (Jan.-Mar.)Q2 (Apr.-Jun.)Q3 (Jul.-Sept.)Q4 (Oct.-Dec.)
Operating revenue38,755,812,096.8930,820,207,348.8833,692,335,242.6744,425,250,305.70
Net profit attributable to shareholders of the listed company20,794,882,754.5515,185,532,336.2216,895,801,973.3521,857,854,486.63
Net profits deducting non- recurring profits and losses attributable to shareholders of the listed company20,778,475,545.6115,168,973,659.8416,868,191,551.4121,936,923,668.66
Net cash flows from operating activities5,244,796,293.9325,142,381,901.0319,614,828,823.7016,591,240,702.43

Explanations for the differences between quarterly data and those disclosed in previous periodical reports
□Applicable √N/A

X. Non-recurring Items and Their Gains/Losses
√Applicable □N/A
Monetary Unit: Yuan Currency: RMB

Non-recurring gains and lossesAmount in 2023Notes (if applicable)Amount in 2022Amount in 2021
Profit or loss of disposal of non-current assets (including the offset amount where provision for asset impairment has been made)1,152,516.17 -20,567,757.19-11,920,829.77
Government grants included in the current profit or loss (except for government grants closely related with the normal business of the Company, obtained based on the established standard in accordance with national policies and provisions and having the continuous influence on the profits or losses of the Company)17,137,523.89 14,973,304.554,616,000.00
The profit or loss from changes in the fair value of financial assets and financial liabilities held by non-financial enterprises and the profit or loss from the disposal of financial assets and finanical liabilities, except the effective hedging relevant to the Company’s normal business2,439,902.57  -3,750,122.23
Other non-operating revenues and expenses except for the above-mentioned items-47,733,771.71 -157,251,041.33-210,928,052.99
Other items of profit or loss subject to the definition of non-recurring profit or loss4,710,466.67 63,840,000.0061,031,069.26
Less: Influenced amount of income tax-5,573,340.60 -24,751,373.49-40,237,983.93
Adjustment of non-controlling equity (after tax)1,772,852.96 1,174,838.97244,326.28
Total-18,492,874.77 -75,428,959.45-120,958,278.08

Where the Company recognizes the items not listed in the Explanatory Notice on Information Disclosure
of Companies that Issue Securities Publicly No.1 - Non-recurring Profit or Loss as the non-recurring profit
or loss items with the significant amount, or defines the non-recurring profit and loss items listed in
Explanatory Notice on Information Disclosure of Companies that Issue Securities Publicly No.1 - Non-
recurring Profit or Loss as recurring profit or loss items, reasons shall be given. □Applicable √N/A

XI. Items measured at fair value
√Applicable □N/A
Monetary Unit: Yuan Currency: RMB

ItemBalance at the beginning of the periodBalance at the end of the periodIncrease/decrease in the periodAffected amount of the profit of the period
Held-for-trading financial assets 400,712,059.93400,712,059.9324,072,241.71
Other non-current financial assets 4,002,439,902.574,002,439,902.572,439,902.57
Total 4,403,151,962.504,403,151,962.5026,512,144.28

XII. Others
□Applicable √N/A

Section III Management’s Discussion and Analysis

I. Discussion and analysis of business situation
In 2023, under the leadership of the Board of Directors, the company adhered to the guidance of Xi Jinping
Thought on Socialism with Chinese Characteristics for a New Era, thoroughly studied and implemented
the spirit of the 20th National Congress of the Communist Party of China and the important speech of
General Secretary Xi Jinping's inspection tour in Guizhou. The Board actively seized the opportunity
presented by the State Council Document No. 2 [2022], fully implemented the deployment of the provincial party committee and provincial government, and focused on the strategic goal of 'double world-
leading, three breakthroughs, and five leaps' set by the group company. With Moutai aesthetics as the core
value, the Board guided the company to continue walking the high-quality development path of 'five lines'.
Through collective efforts and perseverance, which named "Qixin"in Moutai, the company successfully
achieved various targets and tasks, made significant progress in promoting high-quality development, and
took solid steps towards modernization.

II. Industry sector situation in the reporting period
See “Industry profile” and “Industry pattern and trend” in this report.
III. Business scope in the reporting period
The main business of the Company is the production and sales of Moutai liquor and a series of liquors.
The leading product "Kweichow Moutai" is one of the three famous distilled liquors in the world, and it
is also a liquor brand integrating national geographical indication products, organic food and national
intangible cultural heritage. The marketing network of the Company covers the domestic market and 64
countries and regions on five continents. Over the years, the Company insisted on the pursuit of product
quality. With careful care for brewing ecology, the inheritance and innovation of traditional process, and
the continuous development of corporate culture, the Company continuously empowered the enterprise and promoted high-quality development and modernization construction of the enterprise. The Company's business model is as follows: raw material procurement - product manufacturing - product
sales. The raw material procurement model specifically involves: sorghum for Moutai liquor is procured
through a "company + local government + supplier + cooperative or farmer" model, while wheat is procured through a "company + supplier + cooperative or farm" model. The procurement of other raw and
auxiliary materials, as well as packaging materials, is primarily based on the company's production and
sales plans, and is conducted through centralized procurement in the market. The production process flow
involves: yeast making - Chinese Baijiu making – cellaring - blending - packaging. The sales model
includes both Direct selling and wholesale distribution channels. Direct selling channels refer to self-
operated sales and digital marketing platforms such as "i Moutai", while wholesale distribution channels
involve social dealers, supermarkets, e-commerce platforms, and other channels.
IV. Analysis of core competitiveness
√Applicable □N/A
The Company possesses "five core competences" composed of environment, engineering, quality, brand,
and culture, as well as "four core potentials" consisting of unique origin protection, unreplicable microbial
colonies, unique brewing techniques handed down for thousands of years, and long-term stored base liquor
resources. During the reporting period, there were no significant changes in the company's core competences.

V. Business operation briefing for the reporting period
Firstly, the company's business performance reached new heights. During the year, the company achieved
a total operating revenue of 150.56 billion yuan, an increase of 18.04% year-on-year. Net profit attributable to shareholders of the listed company amounted to 74.734 billion yuan, an increase of 19.16%
year-on-year. The main economic indicators maintained double-digit growth, and the company achieved
remarkable development results once again. Kweichow Moutai, the world's only liquor brand with a revenue exceeding 100 billion yuan, continued to consolidate its position. Moutai 1935 created an "industry miracle" and became a product with a revenue exceeding RMB 10 billion within just two years
of its launch. The revenue of Moutai Prince exceeded 4 billion yuan, while the revenue of Hanjiang,
Guizhou Daqu, and Laimao exceeded 1 billion yuan respectively, forming a product matrix of billion,
hundred million, and ten million-level products.

Secondly, the company's brand influence continued to grow. The company's market capitalization remained stable above 2 trillion yuan, ranking first among A-share listed companies. Moutai ranked 24th
on the "Brand Finance 2024 Global Brand Value Top 500" list with a brand value of 50.1 billion US dollars and third on the "2023 Brand Z Top 100 Most Valuable Chinese Brands" list with a brand value
of 88.427 billion US dollars (ranked 18th globally), firmly maintaining its position at the top of the
"world's liquor brands". With a brand value of 1.05 trillion yuan and the absolute advantage of being the
only trillion-level brand, Moutai topped the Hurun Report's "Most Valuable Chinese Brands" list for the
sixth time.

Thirdly, the company's corporate governance has been continuously improved. The board of directors successfully completed its reelection, and the new board members are diverse and complementary in their
expertise, ensuring the scientific decision-making of the board from diversified perspectives. During the
year, the board of directors convened three shareholder meetings to review and approve 17 proposals and
held 13 board meetings to review and approve 45 proposals, strictly implementing the "six major powers"
of the board. The company has promoted the construction of a comprehensive risk management system, and the risk management ecosystem has taken shape. It was successfully selected as one of the new batch
of "Double Hundred Enterprises" by the State-owned Assets Supervision and Administration Commission
of the State Council, awarded the Best Practice in Corporate Governance by the China Association for
Public Companies, won the National Quality Award for the third time, and the European Quality Award
for the first time. The management foundation has been further consolidated, and the company's modern
governance capabilities and level have been further enhanced.
Fourthly, ESG management improved quality and efficiency. ESG concept was practised in an all-round
manner, and deeply integrated into production, operation, reform and development. In order to improve
ESG governance framework, the Company established an ESG Promotion Committee, including Environment Sub-committee, Society Sub-committee and Governance Sub-committee and nine working groups. The Company systematically sorted out core issues and key projects in four steps of topic identification, overall planning, integration and implementation, and improvement and innovation in line
with international norms, national policies, and advanced practices. Therefore the Company has optimized
its overall ESG management system, fully leveraged the effectiveness of management mechanisms, and continuously empowered the implementation and effectiveness of ESG.
Fifthly, shareholder returns have been stable with a slight increase. The company has effectively improved
the quality of information disclosure, enhancing its pertinence, effectiveness, and readability. Through
voluntary disclosures such as production and operation data, it has promptly demonstrated the status of its
high-quality development to the market, earning an A-level (excellent) evaluation for information disclosure from the Shanghai Stock Exchange. With a candid and open attitude, the company has actively
communicated with investors, achieving the highest frequency in recent years. It participated in investor
exchange activities abroad for the first time and held an earnings presentation in the trading hall of the
Shanghai Stock Exchange, with the number of video views ranking among the top in A-share companies.
The company was awarded the Best Practice for Earnings Presentation by the China Association for Public
Companies. During the year, the company once again implemented a special dividend, distributing a total
of 56.55 billion yuan in cash dividends, accounting for 75.67% of the company's net profit attributable to
shareholders in 2023. The dividend amount increased by approximately 1.8 billion yuan compared to the
previous year, reaching a new high, rewarding investors with practical actions.
(I) Main business analysis
1. Analysis of accounting item changes related to the income statement and the cash flow statement Monetary Unit: Yuan Currency: RMB

ItemAmount in the reporting periodAmount in the same reporting period of last yearYoY Change (%)
Operating revenue147,693,604,994.14124,099,843,771.9919.01
Operating costs11,867,273,851.7810,093,468,616.6317.57
Selling and distribution expenses4,648,613,585.823,297,724,190.9440.96
General and administrative expenses9,729,389,252.319,012,191,073.637.96
Financial expenses-1,789,503,701.48-1,391,805,826.72N/A
Research and development expenses157,371,873.01135,185,680.4016.41
Net cash flows from operating activities66,593,247,721.0936,698,595,830.0381.46
Net cash flows from investing activities-9,724,414,015.16-5,536,826,334.90N/A
Net cash flows from financing activities-58,889,101,991.94-57,424,528,979.83N/A

Reasons for the changes in operating revenue: mainly due to the increase of sales volume, the change in
the selling channel and product structure and the adjustment to the selling prices of main products in the
current period.

Reasons for the changes in operating costs: mainly due to the increase in sales volume and production cost
and changes in product structure in the current period.

Reasons for changes in selling and distribution expenses: mainly due to the increase in advertising and
marketing fees in the current period.

Reasons for changes in general and administrative expenses: mainly due to the increase in trademark
license fees and depreciation of fixed assets in the current period.
Reasons for changes in financial expenses: mainly due to the increase in the interest income from deposits
with commercial banks in the current period.
Reasons for changes in research and development expenses: mainly due to increase in research and development projects in the current period.

Reasons for changes in net cash flow from operating activities: mainly due to the increase in cash received
from the company's sales of goods in the current period and the decrease in the net increase in term deposits
that cannot be withdrawn in advance by the company's holding subsidiary, Kweichow Moutai Group Finance Co., Ltd.

Reasons for changes in the net cash flows from investing activities: mainly due to in the increase in
acquisition of negotiable certificate of deposits by the Company’s holding subsidiary Kweichow Moutai
Group Finance Co., Ltd. and the Company’s additional investment in industrial development fund, in the
current period.

Reasons for changes in net cash flows from financing activities: mainly due to the increase in cash
dividends distributed in the current period.

Detailed explanation of major changes in the Company's business type, profit composition or profit source
in the current period
□Applicable √N/A

2. Income and cost analysis
√Applicable □N/A

(1) Main business grouped by business segment, by product, by region and by sales model. Monetary Unit: Yuan Currency: RMB

Main business grouped by business segment      
Operating revenueOperating revenueOperating costsGross profit marginYoY Change of operating revenue (%)YoY change of operating costs (%)YoY change of gross profit margin (%)
Liquor147,218,996,281.0411,620,203,653.3292.1118.9417.420.11
Primary business (by product)      
ProductOperating revenueOperating costsGross profit margin (%)Increase or decrease in operating revenue over the previous year (%)Increase or decrease in operating costs over the previous year (%)Increase or decrease in gross profit margin over the previous year (%)
Moutai126,589,066,691.897,445,470,669.1194.1217.3918.83-0.07
Other liquor20,629,929,589.154,174,732,984.2179.7629.4315.002.54
Main business grouped by region      
RegionOperating revenueOperating costsGross profit marginYoY Change of operating revenue (%)YoY change of operating costs (%)YoY change of gross profit margin (%)
Domestic142,868,885,823.9111,280,212,551.3092.1019.5218.010.10
Overseas4,350,110,457.13339,991,102.0292.182.610.760.14
Main business condition by sales model      
Sales modelOperating revenueOperating costsGross profit marginYoY Change of Operating revenue (%)YoY change of operating costs (%)YoY change of gross profit margin (%)
Wholesale agency79,986,119,397.908,569,360,111.6689.297.526.820.07
Direct sales67,232,876,883.143,050,843,541.6695.4636.1662.78-0.74

(2) Analysis of production volume, sales volume and inventory √Applicable □N/A

Main productUnitProduction volumeSales volumeInventoryYoY change of production volume (%)YoY change of sales volume (%)YoY change of inventory (%)
LiquorTon100,141.1573,274.04293,790.038.987.486.21

(3) Execution situation of major acquisition contracts and major sales contracts □Applicable √N/A

(4) Cost Analysis Table
Monetary Unit: RMB

Condition by business segment       
By business segmentMain breakdow n items of costAmount in the reporting periodAs % of total cost (%)Amount in the same reporting period of previous yearAs % of total cost in previou s year (%)YoY chang e (%)Descriptio n of reasons
Liquor 11,620,203,653.3 2100.0 09,896,113,336.8 0100.0017.42 
Condition by product       
By produc tMain breakdown items of costAmount in the reporting periodAs % of total cost (%)Amount in the same reporting period of previous yearAs % of cost in previou s year (%)YoY chang e (%)Descriptio n of reasons
LiquorDirect materials costs5,984,160,283.8851.505,344,548,452.2 454.0011.97 
 Direct labor costs4,372,013,596.0837.633,395,434,595.8 534.3128.76 
 Manufacturin g costs640,613,571.245.51558,168,244.615.6414.77 
 Fuels and energies351,386,305.233.02342,073,450.403.462.72 
 Transportatio n costs272,029,896.892.34255,888,593.702.596.31 
 Total11,620,203,653.3 2100.0 09,896,113,336.8 0100.0017.42 
(未完)
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