[中报]妙可蓝多(600882):2024年半年度报告摘要（中英文双语版）
第一节 重要提示 1.1 本半年度报告摘要来自半年度报告全文，为全面了解本公司的经营成果、财务状况及未来发展规划，投资者应当到http://www.sse.com.cn/网站仔细阅读半年度报告全文。 1.2 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实性、准确性、完整性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 1.3 公司全体董事出席董事会会议。 1.4 本半年度报告未经审计。 1.5 董事会决议通过的本报告期利润分配预案或公积金转增股本预案无 第二节 公司基本情况 2.1 公司简介 公司股票简况 股票种类 股票上市交易所 股票简称 股票代码 变更前股票简称
2.3 经营情况的讨论与分析 2024年上半年，公司积极推进各项经营举措，实现营业收入192,271.62万元，二季度营业收入实现环比增长，其中奶酪业务连续两个季度环比向好、同比实现正增长。公司原材料采购成本下降等因素带来毛利率较去年同期上升，与此同时，上半年公司也同步推进各项降本增效措施，销售费用率和管理费用率同比均有所下降，加上去年同期存在少数股东权益等因素，报告期内公司实现归属于上市公司股东的净利润7,677.83万元，较上年同期大幅增长168.77%。公司经营活动产生的现金流量净额显著改善，达到24,049.14万元，较上年同期大幅增长436.51%。 报告期内，公司紧密关注市场变化情况，把握市场机遇，积极调整经营策略，稳扎稳打部署推动一系列经营举措。根据凯度消费者指数家庭样组，公司奶酪市场占有率进一步提升，稳居行业第一。 （一） 报告期内主营业务运营情况 报告期内公司主营业务分产品情况如下： 单位：万元
2024年上半年，以奶酪棒为代表的即食营养系列产品受外部环境影响，报告期实现收入100,848.61万元，同比略有下滑；家庭餐桌系列实现营业收入17,187.02万元，同比基本持平；餐饮工业系列凭借公司研发服务与供应链优势，实现收入45,045.32万元，同比增长13.77%，同时由于规模效应显现及原材料价格回落，带动公司餐饮工业系列毛利率明显提升。 2024年上半年各类奶酪业务收入同比情况 2024年上半年各类奶酪业务毛利同比情况 2023 2023 1,200 600 561.32 2024 2024 1,074.78 1,008.49 501.41 1,000 500 800 400 600 300 450.45 395.93 200 400 93.70 174.02 171.87 200 100 52.98 53.05 47.32 0 0 2024年半年度报告摘要 报告期内，公司在行业的贡献获得了社会各界的高度认可，先后获得「2024福布斯中国年度好品牌TOP 50」 「2024正和岛年度标杆企业」「贤城优品商标授权书」等多个奖项和认证。产品研发创新上，妙可蓝多「马斯 卡彭奶酪关键技术及其相关装置的研究与应用」获得中国乳制品工业协会和国际乳品联合会中国国家委员 会联合颁发的「技术进步一等奖」；慕斯奶酪杯荣获首届「上海时尚出品创新产品」称号；拉丝奶酪片在第26 届中国国际焙烤展上获得「创新产品奖」。公司不仅在国内屡获奖项，更是在国际上崭露头角。妙可蓝多金 装奶酪棒和哈路蜜煎烤奶酪斩获三大国际奖项「iSEE创新品牌百强榜」「iSEE全球美味奖」和「iSEE产品&品 牌类铜奖」。 2024福布斯年度好品牌TOP 50 马斯卡彭获得技术进步一等奖 三大国际奖项3、 渠道精耕 渠道建设方面，针对零售线下渠道，公司持续进行经销商分级管理，优化经销商在全国的布局，不断完善经销商服务体系。公司对零售终端进行分级分类运营，持续精耕现代渠道，进一步改善经营效率，有效提高单店产出；流通渠道扩大网点覆盖、增加陈列面积、丰富产品矩阵；同时大力开发烘焙、零食量贩、母婴等特殊渠道，加大新零售渠道资源投入。报告期内，公司新品手撕奶酪和一口奶酪在全家和711便利店率先上新；线下30城奶酪快闪店，充分利用品牌代言人形象、周边等，赋能零售终端并焕新渠道端的品牌形象。截至2024年6月30日，公司共有经销商4,790家，销售网络覆盖约80万个零售终端。 2024年半年度报告摘要 (2) 持续推进「数智妙可」建设，提升企业运营效率 公司持续推动「数智妙可」相关工作。4月份公司启动全面预算管理信息化项目，通过科学的模型，实现「业财融合」「业信融合」，是公司2024年数字化转型的关键一步。6月份再次启动数字营销平台项目，通过链接前台、中台、后台的大数据信息，实现对数据的收集、统计、分析和呈现，将进一步赋能公司整体营销体系、供应链体系及生产体系，提升企业整体运营效率。公司将不断深化信息化及营销数字化建设，赋能业务，助力企业快速高质量发展。 (3) S&OP体系继续深化，提效降本 报告期内，公司S&OP体系继续深化，从采购到销售的全价值链运营流程和再造进一步完善。针对快消品市场特点，紧跟销售市场需求，实施柔性排产，精准订单保供，最大限度保证产品在市场的新鲜度。随着计划管理的不断完善，公司提效降本显著。 (4) 夯实全面质量管理体系，强专业守护品质 公司结合多年质量体系运营实践，以消费者和客户需求为导向，以法律法规、质量管理体系标准为基础，形成了妙可蓝多「SDS-ACT质量管理体系」。公司旗下五家工厂全部通过质量管理体系IS09001、食品安全体系认证FSSC22000、危害分析与关键控制点(HACCP)等管理体系认证，上海芝享和芝然工厂在2023年导入并通过了诚信管理体系认证，上海芝享和长春工厂通过了有机产品认证，上海芝然工厂通过了清真认证。同时，公司建设了质量追溯信息系统，产品形成了一物一码追溯系统。
2.5 截至报告期末的优先股股东总数、前10名优先股股东情况表 □ 适用 ? 不适用 2.6 控股股东或实际控制人变更情况 □ 适用 ? 不适用 2.7 在半年度报告批准报出日存续的债券情况 □ 适用 ? 不适用 第三节 重要事项 公司应当根据重要性原则，说明报告期内公司经营情况的重大变化，以及报告期内发生的对公司经营情况有重大影响和预计未来会有重大影响的事项。 □ 适用 ? 不适用 2024 Interim Report Summary SECTION I IMPORTANT NOTICE 1.1 This interim report summary is extracted from the full text of the interim report. To have a full understanding of the business performance, financial condition and future development planning of the Company, investors should read carefully the full text of the interim report that is published on the website at http://www.sse.com.cn/. 1.2 The board of directors (the “Board”), the supervisory committee, the directors, the supervisors and senior management of the Company warrant that there are no false representations or misleading statements contained in, or material omissions from, this interim report; and jointly and severally accept full responsibility for the truthfulness, accuracy and completeness of the information contained therein.1.3 All members of the Board attended the Board meeting. 1.4 This interim report is unaudited. 1.5 Proposal for profit distribution or proposal for conversion of common reserve fund into share capital during the reporting period resolved and approved by the BoardNil SECTION II COMPANY PROFILE 2.1 Company Profile Stock profile Stock abbreviation Stock type Stock exchange Share abbreviation Stock code before change
2.3 Discussion and Analysis on Operation In the first half of 2024, the Company actively promoted various operating measures and recorded operating income of RMB1,922.7162 million, and the operating income in the second quarter achieved a quarter-on- quarter increase, among which the cheese business improving for two consecutive quarters and achieved a positive year-on-year increase. Factors such as decline in procurement cost of raw material of the Company led to an increase in gross profit margin compared with that of the same period of the previous year, at the same time, in the first half of the year, the Company also synchronized the promotion of various cost reduction and efficiency enhancement measures, both the selling expense rate and the management expense rate decreased year-on-year, coupled with the existence of a minority shareholders’ equity and other factors in the same period of the previous year, the net profit attributable to shareholders of the Company amounted to RMB76.7783 million during the reporting period, representing a substantial increase of 168.77% compared with that of the same period of the previous year. The Company’s net cash flow from the operating activities also improved significantly to RMB240.4914 million, representing a significant increase of 436.51% compared with that of the same period of the previous year.During the reporting period, the Company paid close attention to market changes and seized market opportunities, took the initiative to adjust its business strategy, steadily deployed a series of measures and promoted a series of operational measures. Based on Kantar Worldpanel’s household sample group, the market share of the Company’s cheese segment was further increased, ranking first in the industry steadily. (I) Operation of main business during the reporting period The operations of the main business of the Company by products during the reporting period are as follows: Unit: RMB0’000
In the first half of 2024, instant nutritional products represented by cheese lollipop recorded revenue of RMB1,008.4861 million during the reporting period due to the impact of the external environment, representing a year-on-year slight decline. The family consumption series achieved revenue of RMB171.8702 million, basically flat. While the catering industry series achieved revenue of RMB450.4532 million leveraging on the Company’s strength in R&D services and supply chain, representing a year-on-year increase of 13.77%. Meanwhile, the manifestation effect and the drop in price of raw materials have driven significant increase in the gross profit margin of the Company’s catering industry series.YoY change in revenue of various cheese YoY change in gross profit of various cheese segments in the first half of 2024 segments in the first half of 2024 Unit: RMB million Unit: RMB million In the first half of 2023 In the first half of 2023 1,200 600 In the first half of 2024 561.32 In the first half of 2024 1,074.78 1,008.49 501.41 1,000 500 400 800 600 300 450.45 395.93 400 200 93.70 174.02 171.87 200 100 53.05 52.98 47.32 0 0 Instant nutrition Family consumption Catering industry Instant nutrition Family consumption Catering industry series series series series series series 2024 Interim Report Summary During the reporting period, the Company’s contribution to the industry was highly recognized by all sectors. The Company has been awarded a number of awards and certifications, such as “2024 Forbes China Good Brand of the Year TOP 50”, “2024 Zhenghe Island Benchmarking Enterprise of the Year”, “The Trademark License of Xiancheng Youpin”. In terms of product research, development and innovation, “Research and application of key technology and related devices of Mascarpone cheese” of Milkground won the “First Prize of Technological Progress” jointly issued by China Dairy Industry Association and Chinese National Committee of the International Dairy Federation. Mousse cup cheese was honored as the first “Innovative Product of Shanghai Fashion Outlet”. Shredded cheese slices won the “Innovative Product Award” at the 26th China International Bakery Exhibition. The Company has not only won many awards in China, but also stood out internationally. Milkground boutique cheese lollipop and Halumi grilled cheese have won three major international awards, being “iSEE Top 100 Innovative Brands”, “iSEE Taste Award”, and “iSEE Bronze Award” in the Product & Brand Category. 2024 Forbes China Good Brand Mascarpone won First Prize Three major international of the Year TOP 50 for Technological Progress awards3. Intensive channel cultivation In terms of channel construction, for the retail offline channel, the Company continues to carry out dealer classification management, optimise the layout of dealers across the country and continuously improve the dealer service system. The Company carries out hierarchical operation of retail terminals and continues to intensively cultivate modern channels to further improve operational efficiency and effectively increase single-store output. The distribution channel has expanded outlet coverage, increased display area and enriched product matrix. At the same time, the Company vigorously develops special channels such as bakery, snacks specialty retailers, maternity, and increase resource investment in new retail channels. During the reporting period, the Company’s new shredded cheese and one-bite cheese were firstly launched in FamilyMart (全家) and 711 convenience stores. Offline cheese flash stores in 30 cities made full use of the image of brand spokespersons, peripherals, etc., to empower retail terminals and renew the brand image of the channel side. As of 30 June 2024, the Company has established partnership with 4,790 dealers in total, and its sales network covered approximately 800,000 retail terminals.2024 Interim Report Summary (2) Constantly promoting the construction of “digital Milkground”, and improving operational efficiency The Company continued to promote its work in relation to “digital Milkground”. In April, the Company launched a comprehensive budget management information project, which is a key step in the Company’s digital transformation in 2024 through scientific modelling to achieve the “business-finance integration” and “business-information integration”. The digital marketing platform project was relaunched in June, which will further empower the Company’s overall marketing system, supply chain system and production system, and enhance the overall operational efficiency of the enterprise by linking the big data information of the front, middle and back office, and realising the collection, statistics, analysis and presentation of the data. The Company will keep deepening its informatization and marketing digital construction, empowering the business and helping the enterprise to develop rapidly with high quality.(3) Further deepening the S&OP system to improve efficiency and reduce costsDuring the reporting period, the Company has continued to deepen the S&OP system, and further improved the reconstruction of the entire value chain operation process from procurement to sales. According to the characteristics of fast-moving consumer goods markets, the Company implemented flexible scheduling and precise orders to guarantee supply by closely following the sales market demand, to maximize the freshness of products in the market. With the continuous improvement of plan management, the Company has significantly improved efficiency and reduced costs. (4) Improving integrated quality management system, strengthening profession and maintaining quality The Company has formed the “SDS-ACT Quality Management System” based on years of quality system operation practice and guided by needs of consumer and customers, in combination with laws and regulations as well as quality management system standards. All five factories under the Company have passed the quality management system IS09001, food safety system certification FSSC22000, Hazard Analysis and Critical Control Point (HACCP) and other management system certifications, among which, Shanghai Zhixiang Factory (上海芝享工厂) and Shanghai Zhiran Factory (上海芝然工厂) introduced and passed the integrity management system certification in 2023, Shanghai Zhixiang Factory (上海芝享工厂) and Changchun Factory (长春工厂) passed the organic product certification, and Shanghai Zhiran Factory (上海芝然工厂) passed the halal certification. Meanwhile, the Company has established a quality traceability information system, forming a one-product-one-code traceability system.
2.5 Total Number of Holders of Preference Shares and Information on Top Ten Holders of Preference Shares as at the End of the Reporting Period □ Applicable ? Not applicable 2.6 Change in the Controlling Shareholder or the De Facto Controller□ Applicable ? Not applicable 2.7 Bonds Subsisting on the Date of Approval of the Interim Report□ Applicable ? Not applicable SECTION III SIGNIFICANT EVENTS The Company shall, based on the principle of materiality, disclose the material changes in the Company’s operating conditions during the reporting period, and matters occurred during the reporting period that have had and are expected to have a significant impact on the Company’s operations in the future.□ Applicable ? Not applicable 中财网
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