[中报]贝泰妮(300957):云南贝泰妮生物科技集团股份有限公司2024年半年度报告_英文版

时间:2024年08月28日 04:51:51 中财网

原标题:贝泰妮:云南贝泰妮生物科技集团股份有限公司2024年半年度报告_英文版

Yunnan Botanee Bio-Technology Group Co. LTD Section I Important Notice, Table of Contents, and Definitions Our Board of Directors, Board of Supervisors, directors, supervisors, and senior managers guarantee that this semi-annual report is true, accurate and complete without falsehoods, misleading statements or major omissions, and undertake individual and joint legal liabilities arising therefrom.
Our Chairman and President Guo Zhenyu, Chief Financial Officer (CFO) Wang Long, and Head of Accounting Department Liu Zhaofeng hereby declare that the financial report herein is true, accurate, and complete.
All directors of Botanee have attended the board meeting for deliberating on this semi-annual report.
Forward-looking statements herein on Botanee’s future prospects, business plans, etc. do not constitute substantial commitments to investors. Investors are advised to read carefully such information, and watch investment risks. Investors and related parties should maintain adequate risk awareness, and understand the differences between plans, forecasts, and commitments.
We have described in detail possible risks in our operations in “10. Risks and Countermeasures of Botanee” of “Section III Discussion and Analysis by the Management” of this report. Investors are kindly requested to pay attention to these sections.
The Company shall comply with the disclosure requirements for "Retail Industry" and “Chemical Industry-related Business” as stated in the Self-regulatory Guidelines for Listed Companies of Shenzhen Stock Exchange No. 3 - Industry Information Disclosure, and the disclosure requirements for “E-commerce Business” as stated in the Self-regulatory Guidelines for Listed Companies of Shenzhen Stock Exchange No. 4 - GEM Industry Information Disclosure.
We plan to not pay cash dividend, grant bonus shares and share issuance by transferring capital reserve.

Table of Contents
Section I Important Notice, Table of Contents, and Definitions ................................................................ 2
Section II Company Profile and Key Financial Indicators ....................................................................... 10
Section III Discussion and Analysis by the Management ......................................................................... 13
Section IV Corporate Governance ......................................................................................................... 49
Section V Environmental and Social Responsibility ................................................................................ 53
Section VI Significant Events ............................................................................................................... 57
Section VII Changes in Shares and Information about Shareholders......................................................... 65
Section VIII Preferred Shares................................................................................................................ 70
Section IX Bonds ................................................................................................................................. 71
Section X Financial Report ................................................................................................................... 72

Documents Available for Inspection

i. The original of our 2024 Semi-annual Report signed by the Company’s legal representative Mr. Guo Zhenyu.

ii. The financial statements signed and sealed by the Company’s legal representative Mr. Guo Zhenyu, CFO Mr. Wang Long, and Head
of Accounting Department Mr. Liu Zhaofeng, the person in charge of the accounting firm (Accounting Supervisor).

iii. The original of all our documents and announcements that have been publicly disclosed during the Reporting Period.

iv. Other relevant information.

The above documents are kept at our Board Secretary’s Office.
Definitions

TermRefers toDefinition
CSRCRefers toChina Securities Regulatory Commission
SZSERefers toShenzhen Stock Exchange
The Company/BotaneeRefers toYunnan Botanee Bio-Technology Group Co. LTD
Botanee Co., Ltd.Refers toKunming Botanee Bio-Technology Co., Ltd., the predecessor of Botanee
Shanghai BotaneeRefers toShanghai Botanee Bio-Technology Co., Ltd., a wholly-owned subsidiary of Botanee
Beixiaoni (Shanghai)Refers toBeixiaoni (Shanghai) Technology Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee
Yanyao Medical ManagementRefers toYanyao (Shanghai) Medical Management Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee
Yanyao Medical Beauty ClinicRefers toShanghai Yanyao Medical Beauty Clinic Co., Ltd., a wholly-owned subsidiary of Yanyao Medical Management
Botanee (Xiamen)Refers toBotanee (Xiamen) Technology Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee
Botanee (Hangzhou)Refers toBotanee (Hangzhou) Technology Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee
Botanee (Hainan)Refers toBotanee (Hainan) E-commerce Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee
Chengdu BotaneeRefers toChengdu Botanee Enterprise Management Co., Ltd., a wholly-owned subsidiary of Botanee
Sichuan BotaneeRefers toSichuan Botanee Bio-Technology Co., Ltd., a holding subsidiary of Chengdu Botanee
Wuhan BotaneeRefers toWuhan Botanee Bio-Technology Co., Ltd., a wholly-owned subsidiary of Botanee
Kunming Botanee SalesRefers toKunming Botanee Bio-Technology Sales Co., Ltd., a wholly-owned subsidiary of Botanee
Kunming YunzhuangRefers toKunming Yunzhuang Biotechnology Co., Ltd., a wholly-owned subsidiary of Botanee
Kunming WinonaRefers toKunming Winona Skincare Co., Ltd., a holding subsidiary of Kunming Yunzhuang
Qiumei Technology (Shanghai)Refers toQiumei Technology (Shanghai) Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee
Qiumei Technology (Kunming)Refers toQiumei Technology (Kunming) Co., Ltd., a wholly-owned subsidiary of Botanee
Shanghai Botanee TechnologyRefers toShanghai Botanee Health Technology Co., Ltd., a wholly-owned subsidiary of Botanee
Shanghai Jiyan BiomedicalRefers toShanghai Jiyan Biomedical Development Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee Technology
Botanee (Shanghai) Supply ChainRefers toBotanee (Shanghai) Supply Chain Management Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee Technology
Botanee (Kunming) TradingRefers toBotanee (Kunming) Trading Co., Ltd., a wholly-owned subsidiary of Botanee
Yunnan YunkeRefers toYunnan Yunke Specialty Plant Extraction Laboratory Co., Ltd., a wholly- owned subsidiary of Botanee
Shanghai YibeiniRefers toShanghai Yibeini Health Technology Co., Ltd., a wholly-owned subsidiary of Botanee
Aoxmed (Shanghai)Refers toAoxmed (Shanghai) Biotechnology Co., Ltd., a holding subsidiary of Shanghai Yibeini
Clinmate (Shanghai)Refers toClinmate (Shanghai) Biotechnology Co., Ltd., a wholly-owned subsidiary of Botanee
Hainan Botanee InvestmentRefers toHainan Botanee Investment Co., Ltd., a wholly-owned subsidiary of Botanee
TermRefers toDefinition
Yunnan WeijiaRefers toYunnan Weijia Biotechnology Co., Ltd., a holding subsidiary of Botanee
Sichuan Huifu Hospital ManagementRefers toSichuan Huifu Hospital Management Co., Ltd., a wholly-owned subsidiary of Chengdu Botanee
Chengdu Huifu Internet HospitalRefers toChengdu Wuhou Huifu Internet Hospital Co., Ltd., a wholly-owned subsidiary of Sichuan Huifu Hospital Management
Chengdu Huifu Outpatient ClinicRefers toChengdu Wuhou Yiduo Huifu Outpatient Clinic Co., Ltd., a wholly-owned subsidiary of Sichuan Huifu Hospital Management
Shanghai HaimoniRefers toShanghai Haimoni Biotechnology Co., Ltd., a wholly-owned subsidiary of Kunming Yunzhuang
Xiamen ChonglouRefers toXiamen Chonglou Private Equity Fund Management Co., Ltd., a wholly- owned subsidiary of Botanee
Nibei (Shanghai) TechnologyRefers toNibei (Shanghai) Technology Co., Ltd., a wholly-owned subsidiary of Shanghai Yibeini
Kunming AnsuteRefers toKunming Ansute Biotechnology Co., Ltd., a wholly-owned subsidiary of Shanghai Haimoni
Hangzhou AnsuteRefers toHangzhou Ansute Biotechnology Co., Ltd., a wholly-owned subsidiary of Shanghai Haimoni
Shanghai BeforteenRefers toShanghai Beforteen Technology Co., Ltd., a wholly-owned subsidiary of Shanghai Yibeini
Sichuan Beforteen EnterpriseRefers toSichuan Beforteen Enterprise Management Co., Ltd., a wholly-owned subsidiary of Chengdu Botanee
Chengdu Beforteen Internet HospitalRefers toChengdu Wuhou Beforteen Internet Hospital Co., Ltd., a wholly-owned subsidiary of Sichuan Beforteen Enterprise
Chengdu Beifu Outpatient ClinicRefers toChengdu Wuhou Beifu Comprehensive Outpatient Clinic Co., Ltd., a wholly- owned subsidiary of Sichuan Beforteen Enterprise
Yunnan Botanee TechnologyRefers toYunnan Botanee Health Technology Co., Ltd., a wholly-owned subsidiary of Botanee
Huzhou BotaneeRefers toHuzhou Botanee Biotechnology Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee Technology
Shangri-La YunkeRefers toShangri-La Yunke Specialty Chinese Medicinal Materials Planting Co., Ltd., a wholly-owned subsidiary of Yunnan Yunke
Nuoweitai (Kunming)Refers toNuoweitai (Kunming) Biotechnology Co., Ltd., a holding subsidiary of Shanghai Yibeini
Clinmate (Kunming)Refers toClinmate (Kunming) Biotechnology Co., Ltd., a wholly-owned subsidiary of Clinmate (Shanghai)
Hunan BotaneeRefers toHunan Botanee Biotechnology Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee Technology
Hunan Botanee Medical EquipmentRefers toHunan Botanee Medical Equipment Co., Ltd., a wholly-owned subsidiary of Hunan Botanee
Hunan Botanee TechnologyRefers toHunan Botanee Health Technology Co., Ltd., a wholly-owned subsidiary of Hunan Botanee
Yuejiang InvestmentRefers toME (Guangzhou) Investment Co., Ltd., a wholly-owned subsidiary of Hainan Botanee Investment
Yunnan KelaiyimeiRefers toYunnan Kelaiyimei Health Management Co., Ltd., a wholly-owned subsidiary of Clinmate (Shanghai)
Beijing YibeiniRefers toBeijing Yibeini Health Technology Co., Ltd., a wholly-owned subsidiary of Kunming Botanee Sales
Beibeini (Shanghai)Refers toBeibeini (Shanghai) Technology Co., Ltd., a wholly-owned subsidiary of Shanghai Botanee
Hangzhou MeixiRefers toHangzhou Meixi Aesthetics Biotechnology Management Co., Ltd., a associate invested by Hainan Botanee Investment
Shenzhen NatureRefers toShenzhen Nature Technology Co., Ltd., a associate invested by Hainan Botanee Investment
Beijing Huanfang ShidaiRefers toBeijing Huanfang Shidai Information Technology Co., Ltd., a associate invested by Hainan Botanee Investment
TermRefers toDefinition
Yizheng (Suzhou) BiotechRefers toYizheng (Suzhou) Biotechnology Co., Ltd., a associate invested by Shanghai Botanee
Hunan Miaomiao ClinicRefers toHunan Miaomiao Kelaiyimei Medical Beauty Clinic Co., Ltd., a associate invested by Clinmate (Shanghai)
WEMT MedicalRefers toWEMT Medical Technology (Wuxi) Co., Ltd., a associate invested by Hainan Botanee Investment
Shanghai Weimu MedicalRefers toShanghai Weimu Medical Technology Co., Ltd., a associate invested by Hainan Botanee Investment
Shenzhen Dieckman BiotechnologyRefers toShenzhen Dieckman Biotechnology Co., Ltd., a associate invested by Hainan Botanee Investment
Metis Information Technology (Guangzhou)Refers toMetis Information Technology (Guangzhou) Co., Ltd., a associate invested by Hainan Botanee Investment
Hubei Yisen ClinicRefers toHubei Kelaiyimei Yisen Clinic Co., Ltd., a associate invested by Clinmate (Shanghai)
Nuona TechnologyRefers toKunming Nuona Technology Co., Ltd., a controlling shareholder of the Company
Sequoia JuyeRefers toTianjin Sequoia Juye Equity Investment Partnership (Limited Partnership), a shareholder of Botanee
Zhenli ConsultingRefers toXiamen Zhenli Consulting Co., Ltd., a shareholder of Botanee
Yunnan HaqishengRefers toYunnan Haqisheng Enterprise Management Co., Ltd., a shareholder of Botanee
Company LawRefers toCompany Law of the People’s Republic of China
Securities LawRefers toSecurities Law of the People’s Republic of China
KOLRefers toKey opinion leader, which usually refers to a person who has more access to product information, is trusted by his/her audience, and can influence their purchase
KOCRefers toKey opinion consumer, a consumer who can influence his/her friends and fans to buy things
618Refers toThe online shopping day that falls on June 18 every year, originated from large-scale promotion activities created by JD.com on June 18, 2010
Double 11Refers toThe online retail festival that takes place on November 11 every year, originated from the large promotion created by Taobao Mall (now Tmall) on November 11, 2009
CosmeticsRefers toChemical industrial products or fine chemical products applied by smearing, spraying, or other similar means to any part of the surface of human body, such as skin, hair, fingernails, toenails, lips, and teeth, for the purpose of cleaning, taking care of, beautifying, modifying or altering the appearance, or for modifying body odor to maintaining human body in good condition
Skincare productsRefers toCosmetics designed to protect or take care of the skin, and enhance its elasticity and vitality
Dermatological level/functional skincare productsRefers toSkin care products with a mild and scientific formula suitable for sensitive skin and other skin conditions which emphasizes safety and professionalism, as defined by Euromonitor on dermocosmetics
Cosmetics industryRefers toThe industry that covers infant and children products, bath products, cosmetics, deodorant antiperspirants, hair removers, perfumes, hair care products, men’s care products, oral care products, skincare products, sunscreen products, etc., as defined by Euromonitor on beauty and personal care
Medical devicesRefers toInstruments, equipment, appliances, in vitro diagnostic reagents and calibrators, materials, and other similar or related articles used directly or indirectly on human body. The medical devices manufactured and used by us mainly include hyaluronic acid-based biofilms and hyaluronic acid-based dressings used for the protection and care of barrier damaged skin after minimally invasive procedures
E-commerceRefers toA new type of business operating model that enables online shopping by
TermRefers toDefinition
  consumers, online transactions between merchants, and online electronic payments, as well as various business activities, transactions, financial activities and related integrated services amidst a wide range of commercial trade activities around the world, based on browser/server applications in an open network environment on the Internet, where buyers and sellers conduct various commercial activities without meeting each other
Online sales/online channel salesRefers toProduct sales through e-commerce channels (telephone shopping, and TV shopping included)
OMO sales/OMO channel salesRefers toShort for "Online-Merge-Offline", which adopts a new retail model that combines online and offline methods for product sales by emphasizing user experience and satisfying consumers' purchasing and social sharing needs.
Offline sales/offline channel salesRefers toProduct sales through traditional sales channels (including department stores, hypermarkets, cosmetic specialty stores, self-operated stores, pharmacies, etc.)
Registrant or filer of cosmeticsRefers toRegistrant who has obtained the special cosmetics registration certificate or filer who has passed the filing of cosmetics. Registrants or filers are required to fulfill the obligations of product registration and filing, launch the product in the market in their name, are responsible for the quality, safety and efficacy claims throughout the whole life cycle of the product, and manage the quality and safety of the registered or filed cosmetics from research and development, production (including but not limited to self-production or commissioned manufacturing) to operation.
Registered or filed productsRefers toProducts that have been granted a special cosmetics registration certificate by Botanee as a cosmetic registrant or filer, or that have passed the cosmetic filing
Commissioned manufacturingRefers toA manufacturing mode in which the client provides the commissioned with product formula, raw and auxiliary materials, and packaging materials, and sends an internal control team to guide and supervise the commissioned to manufacture products in accordance with required process
CNYRefers toChina’s statutory currency
The end of the Reporting PeriodRefers toJune 30, 2024
The beginning of the Reporting PeriodRefers toJanuary 1, 2024
The end of previous/ last yearRefers toDecember 31, 2023
The Reporting PeriodRefers toFrom January 1, 2024 to June 30, 2024
Same period of previous/last yearRefers toFrom January 1, 2023 to June 30, 2023

Section II Company Profile and Key Financial Indicators
I. Company profile

Stock nameBotaneeStock code300957
Stock exchange on which shares are listedShenzhen Stock Exchange  
Company name (in Chinese)云南贝泰妮生物科技集团股份有限公司  
Company name for short (in Chinese)贝泰妮  
Company name (in English)Yunnan Botanee Bio-Technology Group Co. LTD  
Company name for short (in English)BTN  
Legal representativeGuo Zhenyu  
II. Contact information

 Board SecretarySecurities Representative
NameWang LongXu Ling
AddressNo. 53, Keyi Road, High-tech Development Zone, Kunming City, Yunnan ProvinceNo. 53, Keyi Road, High-tech Development Zone, Kunming City, Yunnan Province
Tel.0871-6801 32100871-6801 3210
Fax0871-6801 32100871-6801 3210
Email[email protected][email protected]
III. Other information
1. Contact information
Whether our registered address, office address and postal code, website and e-mail address have changed during the Reporting Period
or not
□ Applicable ? N/A
Our registered address, office address and postal code, website and e-mail address didn't change during the Reporting Period For details,
please refer to the 2023 Annual Report of Yunnan Botanee Bio-Technology Group Co. LTD (announcement No.: 2024-011) disclosed
by CNINFO (http://www.cninfo.com.cn).
2. Information disclosure and place for keeping documents available for inspection Whether information disclosure and place for keeping documents available for inspection have changed during the Reporting Period
or not
□ Applicable ? N/A
The name and address of the stock exchange website and media where we disclose our semi-annual report and the place for keeping
the semi-annual report available for inspection didn't change during the Reporting Period. For details, please refer to the 2023 Annual
Report of Yunnan Botanee Bio-Technology Group Co. LTD (announcement No.: 2024-011) disclosed by CNINFO
(http://www.cninfo.com.cn).
3. Changes in registration
Whether our registration has changed during the Reporting Period □ Applicable ? N/A
Our registration didn't change during the Reporting Period For details, please refer to the 2023 Annual Report of Yunnan Botanee Bio-
Technology Group Co. LTD (announcement No.: 2024-011) disclosed by CNINFO (http://www.cninfo.com.cn).
IV. Key accounting data and financial indicators
Whether we retrospectively adjusted or restated accounting data for previous years or not: □Yes ?No

 Current Reporting PeriodSame Period of Previous YearChange over the Same Period of Previous Year
Operating revenue (CNY)2,804,672,799.972,367,742,613.9418.45%
Net profit attributable to our shareholders (CNY)483,768,021.72450,012,214.057.50%
Net profit attributable to our shareholders after deducting non- recurring gains and losses (CNY)419,593,813.84373,682,873.4812.29%
Net cash flows from our operating activities (CNY)141,202,986.52284,985,036.70-50.45%
Basic earnings per share (CNY/share)1.151.068.49%
Diluted earnings per share (CNY/share)1.151.068.49%
Weighted average return on net assets7.98%7.79%Up by 0.19 percentage points
 End of the Current Reporting PeriodEnd of the Previous YearChange over the End of the Previous Year
Total assets (CNY)7,736,105,425.387,506,930,342.793.05%
Net assets attributable to our shareholders (CNY)5,970,813,515.545,860,994,371.021.87%
Whether our share capital has changed from the end of the Reporting Period to the date disclosing this semi-annual report due to
issuance of new shares, additional issuance, allotment of shares, exercise of equity incentive, repurchase, etc., and whether the amount
of owners’ equity has been affected or not:
?Yes □No

Dividends for preferred shares that have been paid 
Interest paid on perpetual bonds (CNY) 
Fully diluted earnings per share calculated based on the latest share capital (CNY/share)1.1420
V. Differences in accounting data under Chinese and overseas accounting standards 1. Differences in net profit and net assets disclosed in our financial report prepared under the Chinese
accounting standards (CAS) and the international financial reporting standards (IFRS) □ Applicable ? N/A
2. Differences in net profit and net assets disclosed in our financial report prepared under CAS and overseas
accounting standards
□ Applicable ? N/A
VI. Item and amount of non-recurring gains and losses
? Applicable □ N/A
Unit: CNY

ItemAmountNote
Gains and losses from disposal of non-current assets (including the write-off of assets impairment on provision)-1,392,988.30 
Government grants included in current profits and losses (except for government grants that are closely related to our normal business operations, meet national policies and regulations, are enjoyed in accordance with established standards, and have a lasting impact on our gains and losses)42,466,126.97Government grants included in “other income”
Profit or loss arising from changes in fair value arising from the holding of financial assets and financial liabilities by non-financial enterprises, and gains and losses arising from the disposal of financial assets and financial liabilities in addition to effective hedging business related to our normal business operations20,709,760.81Profit or loss arising from changes in fair value of entrusted financial management of cash management
Gains and losses from assets invested or managed by the entrusted28,489,104.21Investment income generated by the maturity of entrusted financial management of cash management
Other non-operating income and expenses other than the above-7,935,493.09Public welfare donations included in “non-operating expenses”
Minus: the Company’s income tax17,229,393.62 
Minority shareholders’ interests (after tax)932,909.10 
Total64,174,207.88 
Particulars about other items that meet the definition of non-recurring gains and losses: □ Applicable ? N/A
Explain the reasons if we identified an item as recurring gain/loss which is enumerated as non-recurring gains and losses in the
Explanatory Announcement on Information Disclosure by Companies Offering Securities to the Public No. 1: Non-recurring Profit
and Loss:
□ Applicable ? N/A

Section III Discussion and Analysis by the Management
Disclosure requirements for the “retail industry” as stated in the Self-regulatory Guidelines for Listed Companies of Shenzhen Stock
Exchange No. 3 - Industry Information Disclosure;
Disclosure requirements for “Chemical Industry-related Business” as stated in the Self-regulatory Guidelines for Listed Companies of
Shenzhen Stock Exchange No. 3 - Industry Information Disclosure; and Disclosure requirements for “E-commerce Business” as stated in the Self-regulatory Guidelines for Listed Companies of Shenzhen
Stock Exchange No. 4 - GEM Industry Information Disclosure. I. Main business operations during the Reporting Period
1. Overview of the industry during the Reporting Period
Botanee operates in the daily chemical product manufacturing industry, which is classified as “Manufacture of Chemical Raw Materials
and Chemical Products” (C26) in the Industry Classification Guidelines for Listed Companies issued by the China Association for
Public Companies. According to the Industrial Classification for National Economic Activities (GB/T4754-2017), Botanee falls under
the industry segment of cosmetics manufacturing (C2682) under daily chemical product manufacturing (C268).
According to data from the National Bureau of Statistics, the total retail sales of consumer goods in China during the Reporting Period
amounted to approximately CNY23.60 trillion, which represented a year-on-year increase of approximately 3.70%. Specifically, the
retail sales of cosmetics and personal care products by enterprises above designated size amounted to approximately CNY216.81 billion,
a year-on- year increase of approximately 1%. During the Reporting Period, the year-on-year growth rate of retail sales of cosmetics
and personal care products was lower than that of total retail sales of consumer goods, mainly due to the fact that the recovery of
domestic consumption capacity during the Reporting Period was yet to be further improved, and the cosmetics industry has shown
strong demand resilience.
2. Main business and products
Botanee focuses on the development of multiple brands, including core brand Winona as well as Winona Baby, AOXMED, Beforteen,
Za, and PURE&MILD. We specialize in providing professional and effective skincare products using pure natural plant-derived active
ingredients, with a particular emphasis on sensitive skin. As a specialized cosmetics manufacturer that integrates deeply with internet-
based sales channels, our mission is to “create China’s skin health ecosystem” by deeply understanding consumer needs, basing its
products on dermatological theories, and combining multidisciplinary technologies such as biology and botany to continuously conduct
product research and technological innovation. We strive to provide professional skincare products, medical devices and makeup
products that cater to different skin needs.
We have established a foundation through offline pharmaceutical channels and implemented an omnichannel strategy covering online
platforms. With an omnichannel system for new retail, we have successfully realized cross-sector marketing (OMO) leveraging the
internet and new technologies like artificial intelligence. This has facilitated mutual penetration between offline and online channels
and achieved extensive coverage of consumer groups, which makes Botanee a leading company in the internet+ greater health industry
in China. Additionally, we capitalize on the efficiency of the internet, the vast user traffic on mainstream e-commerce platforms, and
flexible new media marketing methods. With our strengths in e-commerce operations and high-quality products, we have successfully
seized the opportunities for rapid growth in the cosmetics industry driven by the “Chinese domestic products trend” in the past few
years.
Our main product categories include skincare products such as facial creams, toners, face masks, serums, lotions, as well as cosmetics products such as sunscreens, powders, BB creams, and makeup removers. In addition to skincare and cosmetics, we are also engaged in the research, development, production, and sales of medical devices related to skincare. This includes medical devices such as hyaluronic acid repair biofilm and hyaluronic acid repair dressings used for the protection and care of damaged skin barriers after minimally invasive procedures. 3. Main brand matrix Winona Winona is a professional dermatological level skincare brand that is based on dermatological theories and supported by scientific research and innovative technologies such as biology and botany. It targets sensitive skin, addresses the root causes, repairs the skin barrier, and helps users achieve healthy and beautiful skin. Winona Baby Inheriting the genetic essence of the parent brand Winona, Winona Baby is a professional dermatological level skincare
brand based on pediatric dermatology. It utilizes the abundant resources of Yunnan to extract plant essences, adhering to the
concept of “professional care for delicate baby skin” and dedicated to safeguarding the skin health of infants and young
children.
AOXMED AOXMED is committed to creating highly effective and safe professional beauty solutions and providing an exquisite skincare experience. With cutting-edge scientific research and advanced formulation technology as its foundation, AOXMED focuses on multidimensional skin rejuvenation, bringing professional anti-aging technologies that empower the skin with youthful vitality. Beforteen Beforteen is a professional acne treatment brand that utilizes big data on Chinese skin diseases as its research foundation. By combining top medical research with AI deep learning, it has developed a unique integrated and precise acne solution. Za Za focuses on the characteristics of Asian women’s skin and offers high-performance base cosmetics solutions that are multi- functional and easy to use. It is an international light makeup brand that allows users to effortlessly enjoy their beautiful daily life. PURE&MILD With a 22-year brand history and designed specifically for Chinese women, PURE&MILD harnesses the power of technology
to enhance the benefits of plant extracts. It carefully selects rare plants and effective ingredients globally to help consumers
achieve youthful and vibrant skin changes.
4. Business model
(1) Main business sales models
During the Reporting Period, we adhered to an offline-based channel as the foundation and an online channel as the main driver,
utilizing in-depth private domain OMO (Online-Merge-Offline) approach to successfully promote an integrated omnichannel sales
model.

 Sales ModelDescriptionReturns or Exchanges Obligations and Risks in the Sales ModelRevenue and Cost Recognition Policies
Online self- operationSelf- operationPromote and sell products through self- operated stores on major B2C platforms such as Tmall, Douyin, Winona Online Mall, or by guiding consumers through offline promotions to make purchases on our OMO platform called Winona Counter Service Platform which is built on Tencent’s ecosystem.Based on the returns or exchanges rules of each platform, a generally accepted policy is a 7-day or 14-day no- reason return or exchange policy. After the consumer confirms receipt of the goods by clicking “confirm receipt” or when the platform's specified receipt deadline is reached and the receipt is automatically confirmed, the revenue is recognized, and the costs are allocated. During the Reporting Period, the Company consistently followed the returns or exchanges policies of the respective platforms.Consumers place orders and make payments online. After the Company ships the goods, consumers receive the products and click to confirm receipt, or when the designated deadline for receipt on the platform is reached, the receipt is automatically confirmed. At that point, the revenue is recognized, and the costs are allocated.
Online distributionDistributionSign product purchase and sales agreements with online distributors, who independently sell products through their own stores on major B2C platforms.No returns or exchanges are accepted unless there are quality issues. During the Reporting Period, the Company consistently followed the returns orWe deliver products to buyers as agreed in the contract, and after the buyers accept and sign the Logistics Receipt, the sales revenue is recognized and costs are allocated.
 Sales ModelDescriptionReturns or Exchanges Obligations and Risks in the Sales ModelRevenue and Cost Recognition Policies
   exchanges policies of the respective platforms. 
 ConsignmentSign product consignment agreements with major B2C platforms, and settlement is based on the actual sales of products and other agreed-upon methods on the platforms, such as VIPShop, etc.No returns or exchanges are accepted unless there are quality issues. During the Reporting Period, the Company consistently followed the returns or exchanges policies of the respective platforms.Botanee delivers products to the consignees, and after the consignees make sales to external customers and issue Consignment List to the Company, the sales revenue is recognized and costs are allocated.
Offline self- operationSelf- operationDirectly sell products to consumers through physical self-operated stores, utilizing the OMO model.No returns or exchanges are accepted unless there are quality issues. During the Reporting Period, the Company consistently followed the returns or exchanges policies of the respective platforms.Consumers select the goods, make on-site payments, and collect the goods. After the transaction is completed, revenue is recognized, and costs are allocated.
Offline distributionDistributionSign product purchase and sales agreements with offline distributors, who sell products through their offline sales networks.No returns or exchanges are accepted unless there are quality issues. During the Reporting Period, the Company consistently followed the returns or exchanges policies of the respective platforms.We deliver products to buyers as agreed in the contract, and after the buyers accept and sign the Logistics Receipt, the sales revenue is recognized and costs are allocated.
 ConsignmentSign product consignment agreements with consignment customers, who sell products through their offline sales networks. Settlement is based on the actual sales of products and other agreed- upon methods.No returns or exchanges are accepted unless there are quality issues. During the Reporting Period, the Company consistently followed the returns or exchanges policies of the respective platforms.Botanee delivers products to the consignees, and after the consignees make sales to external customers and issue Consignment List to the Company, the sales revenue is recognized and costs are allocated.
(2) Procurement model (未完)
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