[年报]特 力B(200025):2024年年度报告(英文版)

时间:2025年03月28日 00:42:00 中财网

原标题:特 力B:2024年年度报告(英文版)

ShenzhenTellusHoldingCo.,Ltd.
2024AnnualReport
March2025
2024AnnualReport
SectionIImportantNotice,Contents,andInterpretations
TheBoardofDirectorsandBoardofSupervisors,aswellasdirectors,supervisors,andseniorexecutivesoftheCompanyguaranteethatthepresentannualreportistrue,accurate,and complete without false records, misleading statements, or major omissions, andundertakethejointandseverallegalliabilitiesarisingtherefrom.Fu Chunlong, head of the Company, Huang Tianyang, the person in charge ofaccounting,andHuangTianyang,thepersoninchargeoftheaccountingfirm(accountantincharge)declaretoguaranteethetruthfulness,accuracy,andcompletenessofthefinancialreportsinthisannualreport.
AlldirectorshaveattendedthemeetingoftheBoardofDirectorstoreviewthisreport.TheCompanyshallabidebythedisclosurerequirementsoftheBusinessGuidelinesofShenzhen Stock Exchange for Self-discipline Regulation of Listed Companies No. 3 —IndustrialInformationDisclosureforjewelry-relatedbusiness.
Theforward-lookingstatementssuchasplansforthefutureanddevelopmentstrategiesinvolvedinthisannualreportdonotconstituteasubstantialcommitmentoftheCompanytoinvestors.Investorsandstakeholdersshallbeawareoftherisksthereinandunderstandthedifferences among plans, forecasts, and commitments. Investors shall pay attention toinvestmentrisks.
TheCompany'sprofitdistributionplanpassedbytheBoardofDirectorsisasfollows:Basedonatotalof431,058,320shares,acashdividendofRMB1(includingtaxes)per10shareswillbedistributedtoallshareholders,withnobonussharesissued(includingtaxes)andnocapitalizationofreservesforanincreaseincapitalstock.
TableofContents
SectionIImportantNotice,Contents,andInterpretations...................................................................................2
SectionIICompanyProfileandMajorFinancialIndicators...............................................................................6
SectionIIIManagementDiscussionandAnalysis................................................................................................10
SectionIVCorporateGovernance.........................................................................................................................35
SectionVEnvironmentalandSocialResponsibility............................................................................................54
SectionVIImportantMatters................................................................................................................................55
SectionVIIChangesinSharesandShareholders................................................................................................68
SectionVIIIPreferredShares................................................................................................................................75
SectionIXBonds......................................................................................................................................................76
SectionXFinancialReports....................................................................................................................................77
ListofDocumentsforFutureReference
(I)FinancialstatementssignedandsealedbytheheadoftheCompany,thepersoninchargeofaccounting,andthepersonin
chargeoftheaccountingfirm(accountantincharge).
(II)TheoriginalcopyoftheAuditor'sReportsealedbytheaccountingfirmandsealedandsignedbycertifiedpublicaccountants.
(III)Originalsofallcompanydocumentsandannouncementsthathavebeenpubliclydisclosedduringthereportingperiod.
Interpretations

TermReferstoInterpretation
CSRCReferstoChinaSecuritiesRegulatoryCommission
SZSEReferstoShenzhenStockExchange
CSDCShenzhenBranchReferstoShenzhenBranchofChinaSecuritiesDepositoryandClearing CorporationLimited
Company,theCompany,andTellus HoldingReferstoShenzhenTellusHoldingCo.,Ltd.
Reportingperiod,thereportingperiodand theyearRefersto2024
ShenzhenSASACReferstoState-ownedAssetsSupervisionandManagementCommission ofShenzhenMunicipalPeople'sGovernment
SDGGroup,andcontrollingshareholderReferstoShenzhenSpecialEconomicZoneDevelopmentGroupCo.,Ltd.
SIHCReferstoShenzhenInvestmentHoldingsCo.,Ltd.
ShenzhenJewelry,SJISReferstoShenzhenJewelryIndustryServiceCo.,Ltd.
Guorun,GuorunGoldReferstoGuorunGoldShenzhenCo.,Ltd.
TellusTreasuryReferstoShenzhenTellusTreasurySupplyChainTechCo.,Ltd.
ShanghaiFanyueReferstoShanghaiFanyueDiamondCo.,Ltd.
ZhongtianCompanyReferstoShenzhenZhongtianIndustryCo.,Ltd.
AutomobileIndustryandTradeCompanyReferstoShenzhenAutomobileIndustryandTradeCo.,Ltd.
SDGHuariReferstoShenzhenSDGHuariAutomobileEnterpriseCo.,Ltd.
HuariCompanyReferstoShenzhenHuariAutomobileSalesandServiceCo.,Ltd.
TellusJewelryBuilding,JewelryBuildingReferstoTellusShuibeiJewelryBuilding
TellusGoldandDiamondBuilding,Gold andDiamondBuildingReferstoTellusGoldandDiamondTradingBuilding
SectionIICompanyProfileandMajorFinancialIndicators
I.CompanyInformation

StockabbreviationTellusA,TellusBStockcode000025,200025
Stockabbreviationbeforechange(ifany)N/A  
StockexchangeonwhichthesharesarelistedShenzhenStockExchange  
ChinesenameoftheCompanyShenzhenTellusHoldingCo.,Ltd.  
ChineseabbreviationTellusA  
EnglishnameoftheCompany(ifany)ShenzhenTellusHoldingCo.,Ltd.  
Englishabbreviation(ifany)N/A  
LegalrepresentativeoftheCompanyFuChunlong  
Registeredaddress3F,TellusBuilding,No.56,2ndShuibeiRoad,LuohuDistrict,Shenzhen  
Postalcodeoftheregisteredaddress518020  
HistoricalchangesoftheCompany'sregistered addressNone  
Officeaddress3Fand4F,TellusBuilding,No.56,2ndShuibeiRoad,LuohuDistrict, Shenzhen  
Postalcodeoftheofficeaddress518020  
WebsiteoftheCompanywww.tellus.cn  
E-mail[email protected]  
II.ContactPersonandContactInformation

 SecretaryoftheBoardofDirectorsSecuritiesaffairsrepresentative
NameQiPengLiuMenglei
Address3F,TellusBuilding,No.56,2ndShuibeiRoad,Luohu District,Shenzhen3F,TellusBuilding,No.56,2ndShuibeiRoad,Luohu District,Shenzhen
Tel.(0755)83989390(0755)88394183
Fax(0755)83989386(0755)83989386
E-mail[email protected][email protected]
III.InformationDisclosureandPlaceforPreparation

WebsiteofthestockexchangefortheCompanytodisclosethe annualreportShenzhenStockExchange(www.szse.cn)
NamesandwebsitesofthemediaoutletsfortheCompanyto disclosetheannualreportSecuritiesTimesandCNINFO(www.cninfo.com.cn)
LocationforkeepingannualreportsoftheCompanySecretariatOfficeoftheBoardofDirectorsoftheCompany
IV.ChangesofRegistration

Unifiedsocialcreditcode91440300192192210U
ChangeofmainbusinessWiththestrategictransformationandupgradingoftheCompanyandthedissolutionofHuari
afterlisting(ifany)Company,startingfrom2023,automobilesales,testing,maintenance,andsparepartssalesareno longertheCompany'smainbusiness. ThemainbusinessoftheCompanyduringthereportingperiodincludedjewelrythird-partyservices, commercialcomplexoperations,andpropertyleasingbusiness.
Previouschangesof controllingshareholders (ifany)1.OnMarch31,1997,theCompanyheldatotalof220.2816millionsharesincapitalstock,andthe former Shenzhen Investment Management Co., Ltd., the sole non-tradable shareholder of the Company,transferred159.588millionstatesharesheldbyittoSDGGroup.ThesharesheldbySDG Groupaccountedfor72.45%ofthetotalcapitalstock,andtheseshareswerestateshares. 2.AsthecontrollingshareholderoftheCompany,SDGGrouplaterunderwentanequitydivision reform,theCompany'snon-publicofferingofA-shares,andareductioninholdingsomeofthe Company'stradableshareswithouttradingmoratorium.Bytheendofthereportingperiod,SDG Groupheldatotalof211,591,621sharesoftheCompany,accountingfor49.09%oftheCompany's totalcapitalstock.Thus,itremainsthecontrollingshareholderoftheCompany. 3.OnDecember28,2022,ShenzhenSASACsignedtheVotingRightsEntrustmentAgreementwith itswholly-ownedsubsidiarySIHC.Throughthisagreement,ShenzhenSASACentrustedits38.97% votingrightsinSDGGrouptothewholly-ownedsubsidiarySIHC,makingSIHCtheindirect controllingshareholderoftheCompany.Thus,theCompany'scontrollingshareholderandactual controllerhavenotchanged. 4.In2024,ShenzhenSASACtransferredits39.6875%equityinSDGGrouptoSIHCatnocost. ThisequitytransferdoesnotchangetheCompany'scontrollingshareholderoractualcontroller.SDG GroupremainstheCompany'scontrollingshareholder,SIHCistheCompany'sindirectcontrolling shareholder,andShenzhenSASACremainstheCompany'sactualcontroller.
V.OtherRelatedInformation
AccountingfirmengagedbytheCompany

NameofaccountingfirmGrantThorntonCertifiedPublicAccountants(SpecialGeneralPartnership)
Officeaddressoftheaccountingfirm5FofScitechPlace,No.22,JianguomenwaiStreet,ChaoyangDistrict,Beijing
NamesofsigningaccountantsWuLiang,XiaoNa
SponsorinstitutionengagedbytheCompanyforcontinuoussupervisionduringthereportingperiod□Applicable?Notapplicable
FinancialconsultantengagedbytheCompanyforcontinuoussupervisionduringthereportingperiod□Applicable?Notapplicable
VI.MajorAccountingDataandFinancialIndicators
WhethertheCompanyneedstoretrospectivelyadjustorrestatetheaccountingdataforthepreviousyears□Yes?No

 20242023Changeoverthe previousyear2022
Operatingrevenue(RMB)2,613,678,204.371,846,738,841.8941.53%837,656,274.51
Netprofitattributabletoshareholdersofthe listedcompany(RMB)136,629,870.80118,255,140.8415.54%83,496,135.61
Netprofitattributabletoshareholdersofthe listedcompanyafterdeductingnon-recurring gainsandlosses(RMB)126,470,887.4090,386,717.2139.92%63,268,802.52
Netcashflowsfromoperatingactivities (RMB)390,288,813.85-60,140,006.46748.97%-51,967,764.29
Basicearningspershare(RMB/share)0.31700.274315.57%0.1937
Dilutedearningspershare(RMB/share)0.31700.274315.57%0.1937
Weightedaveragereturnonnetassets8.21%7.59%0.62%5.69%
 Endof2024Endof2023Changeovertheend ofthepreviousyearEndof2022
Totalassets(RMB)2,594,459,237.892,403,851,684.457.93%2,232,028,554.57
Netassetsattributabletoshareholdersofthe listedcompany(RMB)1,726,884,629.561,603,905,054.937.67%1,505,638,863.31
TheloweroftheCompany'snetprofitbeforeandafterdeductingnon-recurringgainsandlossesinthelastthreeaccountingyears
isnegative,andtheauditor’sreportofthelastyearshowsthatthereisuncertaintyabouttheCompany'sgoingconcern.
□Yes?No
Thelowerofnetprofitbeforeandafterdeductingnon-recurringgainsandlossesisnegative.□Yes?No
VII.DiscrepancyofAccountingDataundertheAccountingStandardbothatHomeandAbroad
1.DiscrepancyinnetprofitandnetassetsinthefinancialreportsdisclosedsimultaneouslyaccordingtoInternationalAccountingStandardsandChineseAccountingStandards□Applicable?Notapplicable
TherewasnodiscrepancyinnetprofitandnetassetsbetweenthefinancialreportsdisclosedbytheCompanyfollowing
InternationalAccountingStandardsandChineseAccountingStandardsinthereportingperiod.2.DiscrepancyinnetprofitandnetassetsinthefinancialreportsdisclosedsimultaneouslyaccordingtoforeignaccountingstandardsandChineseAccountingStandards
□Applicable?Notapplicable
TherewasnodiscrepancyinnetprofitandnetassetsbetweenthefinancialreportsdisclosedbytheCompanyfollowingforeign
accountingstandardsandChineseAccountingStandardsinthereportingperiod.VIII.QuarterlyMajorFinancialIndicators
Unit:RMB

 Q1Q2Q3Q4
Operatingrevenue758,317,502.50821,706,246.35487,357,584.91546,296,870.61
Netprofitattributabletoshareholdersofthelisted company35,247,571.8241,414,907.8731,421,768.7228,545,622.39
Netprofitattributabletoshareholdersofthelisted companyafterdeductingnon-recurringgainsand losses32,505,801.0837,948,985.2328,950,798.2127,065,302.88
Netcashflowsfromoperatingactivities-23,101,927.41130,411,416.33-66,021,941.86349,001,266.79
Isthereanygreatdiscrepancybetweentheaboveindicatorsortheirsumandrelevantindicatorsdisclosedinthequarterlyorsemi-
annualreport?
□Yes?No
IX.Non-recurringGainorLossItemsandAmounts
?Applicable□Notapplicable
Unit:RMB

ItemAmountin2024Amountin2023Amountin2022Notes
Gainsandlossesonthedisposalofnon-currentassets (includingtheportionoffsetforassetsimpairment provisionmade)-227.2069,475,478.108,826,176.39 
Governmentsubsidiesincludedinthecurrentgainsand losses(excludingthosethatarecloselyrelatedtothe Company'snormalbusinessoperations,inlinewith nationalpoliciesandregulations,andgrantedin accordancewithdefinedcriteria,withacontinuous influenceontheCompany'sgainsandlosses)6,524,396.476,476,027.996,575,043.88 
Gainsorlossesfromchangesinthefairvalueoffinancial assetsandfinancialliabilitiesheldbythenon-financial company,aswellasgainsorlossesfromthedisposalof thefinancialassetsandfinancialliabilities,exceptfor effectivehedgingrelatedtonormaloperationsofthe Company-10,293,994.77-9,882,368.0610,762,831.81 
Reservesofimpairmentprovisionforaccountreceivables individuallytestedforimpairment6,856,854.34150,000.00  
Othernon-operatingrevenuesandexpendituresapartfrom theaforesaiditems1,704,993.232,089,529.203,718,192.18 
Othergainsorlossesconformingtothedefinitionofnon- recurringgainsorlosses -36,363,757.7749,829.40 
Less:Effectonincometax-9,511,450.0513,674,541.656,628,391.02 
Effectonminorityshareholders'equity(aftertax)4,144,488.72-9,598,055.823,076,349.55 
Total10,158,983.4027,868,423.6320,227,333.09--
Specificconditionsofothergainsorlossesconformingtothedefinitionofnon-recurringgainsorlosses:□Applicable?Notapplicable
TheCompanyhasnoothergainsorlossesconformingtothedefinitionofnon-recurringgainsorlosses.Explanationondefiningthenon-recurringgainsorlossessetoutintheExplanatoryAnnouncementNo.1onInformation
DisclosureforCompaniesOfferingSecuritiestothePublic—Non-RecurringGainsorLossesasrecurringgainsorlosses
?Applicable?Notapplicable

Effective hedging-16,490,969.27Duetothepricefluctuationriskrelatedtogold,effectivehedgingofgoldfuturesisameans forGuorunGoldandTellusTreasury,subsidiariesoftheCompany,toavoidrelevantrisks. Thisactivityfallsundernormalproprietarybusinessoperations.Therefore,basedonthenature andcharacteristicsofitsnormalbusinessoperations,theCompanyhasclassifiedthefollowing itemslistedintheExplanatoryAnnouncementonInformationDisclosurebyCompanies OfferingSecuritiestothePublicNo.1—Non-RecurringProfitsandLosses(2023Revision)as recurringprofitandlossitems:effectivehedgingrelatedtothenormaloperationsofnon- financialenterprises;gainsandlossesfromchangesinthefairvalueoffinancialassetsand financialliabilitiesheld;andgainsandlossesfromthedisposaloffinancialassetsand financialliabilities.
Refundof handling charges for individual income tax73,439.68AccordingtotheExplanatoryAnnouncementonInformationDisclosurebyCompanies OfferingSecuritiestothePublicNo.1—Non-RecurringProfitsandLosses(2023Revision), therefundofhandlingfeeswithheldforindividualincometaxreceivedbytheCompanyand itssubsidiariesiscategorizedasincomerelatedtoroutineactivities.Asitisneitherofaspecial naturenorincidental,itisclassifiedasarecurringprofitorlossitem.
SectionIIIManagementDiscussionandAnalysis
I.IndustryDevelopmentduringtheReportingPeriod
TheCompanyshallabidebythedisclosurerequirementsoftheBusinessGuidelinesofShenzhenStockExchangeforSelf-
disciplineRegulationofListedCompaniesNo.3—IndustrialInformationDisclosureforjewelry-relatedbusiness.
(I)Goldandjewelryindustry
1.Macro-environment
Thedevelopmentofthegoldandjewelryindustryiscloselyrelatedtotheglobalgeopoliticalpatternandeconomicdevelopmenttrend.In2024,escalatinggeopoliticaltensions,risingtradeprotectionism,anddeepeningeconomicdecouplingdisruptedglobalmarkets.Theglobaleconomyshowedsignsofweakmomentum,imbalancedgrowth,andincreasedfragmentationduringitsslowrecovery,leadingtodivergenteconomicdevelopmenttrajectories.Overthepastyear,China'seconomyremainedstablebutexperiencedaslightslowdown.In2024,theretailsalesofgold,silver,andjewelryproductsbyenterprisesabovethedesignatedsizereachedRMB330billion,ayear-on-yeardecreaseof3.1%.Despitecurrentmarketchallenges,asinventorygraduallyclears,marketingstrategiesareadjusted,andthejewelrymarketbecomesmorestandardized,thedomesticjewelrymarketisexpectedtodemonstratestrongresilienceinthefuture,withsignificantgrowthpotentialandstructuraldevelopmentopportunities.
2.Overviewofthegoldandjewelryindustry
Largemarketsize:In2023,thetotalmarketsizeofChina'sjewelryandjadeindustryreachedRMB820billion,surpassingtheRMB800billionthresholdforthefirsttime.Theindustryformedatrillion-levelindustrialchain,spanningupstreamresources,tradeimports,designandprocessing,andwholesaleandretail.
Lowefficiencyinupstreamjewelryelementcirculation:Thejewelrywholesalemarketisfragmented,withmanysmall-scaletradersoperatinginefficiently.Sourcingmaterialsfromoverseasremainscostly,transactionmethodslackefficiency,andinformatizationislimited.Theindustryalsolacksaninfluentialtradingplatformforjewelryelements.
Increasing industry competition: Leading enterprises are expanding channels, upgradingbrands,anddevelopingnewproductstoaccelerateindustryconsolidationandwinfavorfromnew-generationconsumers.Structuraldifferentiationwithinthegoldandjewelryindustryisintensifying,with mismatched supply and demand, particularly in the low-end market, where producthomogenizationissevere.Inthefuture,industryconcentrationisexpectedtofurtherincrease.Divergentmarketperformanceacrossjewelrycategories:Naturaldiamond-setjewelry,asahaveagreatimpactonthenaturaldiamondmarket.Golddominatesthemarketduetoitsdualattributesofconsumptionandvaluepreservation,butsustainedhighgoldpricesaresuppressingshort-termdemand,leadingtoasevereprice-volumetrade-offinthemarket.Shiftingconsumerpurchasescenarios:AsmarriageratesinChinadecline,consumerdemandfor jewelry used in wedding-related scenarios continues to weaken, shrinking the market fordiamond-set jewelry. Conversely, consumer demand for gold is rising. Driven by China'sconsumptionupgradesandtheriseofself-indulgencespendingtrends,consumerpreferencesareshiftingtowardpersonalizedanddiversegoldjewelrydesigns,andadvancementsingoldjewelrycraftsmanshipareenablingfasterproductinnovationcycles.Asaresult,purchasingscenariosareshiftingfrombridalconsumptiontoself-useandgifting.
3.Developmenttrends
Thegoldandjewelryindustrypresentsvastgrowthopportunitiesinthefuture,particularlyinthedevelopmentofnewgoldproductcategories,whicharemakinggoldmoreaffordableandexpandingmarketpenetrationintolower-tiercities.Thisshiftisbroadeningtheconsumerbaseandincreasingpurchasefrequency.Inresponse,brandsareacceleratingtheirexpansionintoonlinechannels,whichhavebecomeakeydriverforsalesgrowthingold,jewelry,andothercategories.Digitalization is further promoted and applied. With the ongoing digitalization andtechnologicaladvancements,onlinegoldandjewelryplatformsaresettocontinueoptimizingandenhancing consumer interaction and experience. These improvements will boost enterprises'operationalefficiency,reducecosts,andenablemoreeffectivesupplychainmanagement.Forexample, using transparent and traceable data can allow for data analysis that promotesmanagementoptimization,andsupportdemandforecasting.
The domestic gold and jewelry transaction chain is becoming more standardized. Thegovernment and relevant agencies are strengthening their regulation of the gold and jewelryindustrybyformulatingandimprovingindustrylawsandregulations,clarifyingindustrystandardsandnorms,andcrackingdownonillegalactivitiesandviolations.Theseeffortscontributetomaintainingmarketorderandprotectingconsumerrights.
Basedonindustrydevelopment,byrelyingonitsownadvantagesandmakingfulluseofindustryresources,theCompanyhasbuiltadigitaljewelryelementtradingplatformthatpromotesthestandardization,informatization,andcomplianceofthejewelryindustry,buildsdifferentiatedcompetitiveadvantageswhileservingthejewelryindustry,andhelpstodrivethehigh-qualitydevelopmentoftheCompany.
(II)Commercialrealestateleasingindustry
In2024,China'scommercialrealestateindustrycontinueditsinventoryreductiontrendonthesalesside,withnewsupplyshrinking.Ontheoperationsside,shoppingmallpropertiesinsomefirst-tiercitiesshowedsignsofstabilizationandimprovement,whileofficeproperties'occupancyratesandrentalpricescontinuedtodecline.Inthefourthquarter,therealestatemarketsawsignsofrecoveryincorecities,buttheoverallmarketremainedinaphaseofadjustmentandtransformation.TheCompanyisactivelyadjustingmarketstrategies,adoptingmoreflexibleanddiverseleasingterms,upgradingpropertyfacilitiesandservices,andincreasingmarketingeffortstoattractmoreenterprisetenants.
II.MainBusinessduringtheReportingPeriod
TheCompanyshallabidebythedisclosurerequirementsoftheBusinessGuidelinesofShenzhenStockExchangeforSelf-
disciplineRegulationofListedCompaniesNo.3—IndustrialInformationDisclosureforjewelry-relatedbusiness.
(I)ThemainbusinessoftheCompanyduringthereportingperiodincludedjewelrythird-partyservices,commercialcomplexoperations,andpropertyleasingbusiness.1.Jewelrythird-partyservices:Bearingthedevelopmentmissionof"beingcommittedtoprovidinghigh-qualityservicesandgrowingwiththejewelryindustry"inmind,theCompanyreliesonitsadvantages,gathersdomesticandforeignhigh-qualityindustryresources,andcooperateswithoutstandingleadingenterprisesintheindustrytobuildathird-partyserviceplatformthatmeetsdiverseindustryneeds.Byconstructingandoperatingadigitaljewelryelementtradingplatform,theCompanyprovidessystematicsolutionsforpreciousmetalwealthinvestment,culturalheritage,andfashionstyling.Italsoexploresthird-partydepositorybusinessforhigh-endjewelry,creatingawiderangeofserviceproductsthroughcooperationtomeetcustomervaluepropositions,enhancetheindustrialservicechain,setindustrybenchmarks,andpromoteindustrycompliance.2.Commercialcomplexoperationandpropertyleasingbusiness:TheCompanyisthelargestownerofTellus-GmondGoldJewelryIndustrialParkintheShuibeiarea.TheTellusJewelryBuildingandTellusGoldandDiamondTradingBuildinginvestedbytheCompanyhavebeenputintooperationsuccessively,maintainingahighoccupancyrate.Inaddition,theCompanyholdsasignificantamountofpropertyresourcesinareassuchasLuohuandFutianinShenzhen.Whilemaintaining the stability ofits existing leasing business, the Company actively promotes theimprovementofpropertyquality.Itwillpromotethetransitionofitsoldpropertiesfromtraditionalsimpleleasingtocommercialpropertyoperation,withafocusonenhancingandexploringtheaddedvalueofitspropertybrands.Thisinitiativeaimstoestablishinnovativeindustrialprojectsthatalignwiththeoverallstrategiclayoutofthecity,thedistrict,andtheCompany.(II)Descriptionofthemainbusinessmodelsofthejewelrybusiness
TheCompanyadoptsbothwholesaleandretailasthemainsalesmodelsforgoldandjewelry.Additionally,itprovidessupportingservicessuchascustomsclearanceagencyservices,goldrefining/exchangeservices,andsafedepositboxleasing.Thesalesrevenuecompositionofthejewelrybusinessin2024isasfollows:

SalesmodelAmountofoperatingrevenue(RMB10,000)Amountofoperatingcost(RMB10,000)Grossmarginin2024
Wholesale123,554.38121,616.361.57%
Retailsales105,803.88105,018.250.74%
Otherservices2,735.37891.6267.40%
Total232,093.63227,526.231.97%
2.Productionmodel
Atpresent,theCompany'sgoldandrelatedproductsmainlyuseacommissionedprocessingmodel,whilediamonds,coloredgemstones,andotherproductsdonotinvolveprocessing.Thestructureoftheproductionmodelisasfollows:

ProductionmodelAmount(RMB10,000)Proportion
Finishedproductsthroughthecommissionedprocessing205,585.98100.00%
3.Purchasemodel
Goldandrelatedproducts:TheCompanypurchasesgoldrawmaterialsfromShanghaiGoldExchangeorotherqualifiedorganizationsorleasesthemfrombanks.
Diamonds:TheCompanypurchasesfinisheddiamondsfromoverseasdiamondsuppliersandimportsthemthroughShanghaiDiamondExchange.
Otherjewelryandjade:TheCompanypurchasessuchproductsfromoverseasjewelryandjadesuppliersandhandlestax-payingimportproceduresthroughShenzhenJewelry.Thestructureoftheproductionmodelisasfollows:

PurchasemodelRawmaterialsPurchasequantityPurchaseamount
  (kg)(RMB10,000)
SpottradingGold4,491.62223.852.64
4.Operationofphysicalstoresduringthereportingperiod

S/NDescriptionOperating revenue(RMB 10,000)Operating cost (RMB10,000)Address
1GuorunDirect-salesStore (Tellus)7,461.137,438.23AtriumofTellusJewelryBuilding,2ndShuibei Road,LuohuDistrict,ShenzhenCity
2CounterofGuorunDirect- salesStore(Tellus)on BasementLevel15,576.455,554.33B1-046,BasementLevel1,AnnexBuildingof TellusJewelryBuilding,2ndShuibeiRoad,Luohu District,ShenzhenCity
3SideHallofGuorunDirect- salesStore(Tellus)on BasementLevel133.7533.35B1-023,BasementLevel1,AnnexBuildingof TellusJewelryBuilding,2ndShuibeiRoad,Luohu District,ShenzhenCity
4Guorun(Tellus)—GOLD603.43602.55B1-046,BasementLevel1,AnnexBuildingof
 DIAMONDBusiness CooperativeStore  TellusJewelryBuilding,2ndShuibeiRoad,Luohu District
5.Onlinesalesduringthereportingperiod

S/NDescriptionOperatingrevenue (RMB10,000)Operatingcost (RMB10,000)
1TellusShuibeiJewelryFlagshipStoreonTmall6,481.766,335.59
2TellusShuibeiJewelryFlagshipStoreonJD.com17,096.1516,801.19
3"Self-operatedmini-programprivate-spherestore"onWeChat136.45134.7
4TellusShuibeiJewelryAuctionStoreonAlibaba55,159.1354,909.25
5TellusShuibeiJewelryOfficialFlagshipStoreonPinduoduo1,245.611,236.00
6TellusShuibeiJewelryOfficialFlagshipStoreontheJingyaplatform12,010.0211,973.06
6.Inventoryofjewelrybusinessduringthereportingperiod
AsofDecember31,2024,theinventorybalanceoftheCompany'sjewelrybusinesswasRMB127.4322million,ofwhichRMB114.8569millionwasmeasuredatfairvalue.Thisamountrepresents hedged items using commodity futures contracts and T+D contracts as hedginginstruments.
III.CoreCompetitivenessAnalysis
(I)Locationadvantage
TheCompany,locatedinShuibei,thecoreclusterareaofShenzhen'sjewelryindustry,isthelargestownerofTellus-GmondGoldJewelryIndustrialPark.Shuibeiaccountsformorethan75%ofChina'sgoldandjewelrymarketshare.Withintheone-square-kilometercoreareaoftheShuibeimarket,tensofthousandsofgoldandjewelryenterprisesareconcentrated.AccordingtothedatafromtheShenzhenGold&JewelryAssociation,theannualphysicalpick-upvolumeofgoldandplatinuminShenzhenaccountsforabout70%ofthephysicalsalesvolumeatShanghaiDiamondExchange,andthephysicalconsumptionofdiamondsaccountsforabout80%oftheimportvalueatShanghaiDiamondExchange.Intermsofbrandclustering,LuohuDistrictencompassesover40leadingjewelryenterprisesand29"ChinaFamousTrademarks"inthejewelrysector,contributing30%ofthenationaltotal.IthassuccessfullynurturedthestockexchangelistingsofjewelrycompaniessuchasChowTaiSengandDRGroup.ShuibeihasformedacompleteindustrialchaincoveringdesignandR&D,productionandmanufacturing,exhibitionandtrading,brandoperation,headquartersofficeoperation,inspectionandtesting,andtalenttraining.ThelocationadvantageoftheShuibeiareaissignificant.TheconcentrationofnumerousjewelrysuppliersandestablishedbusinessesfacilitatestheCompany'simport-exportoperationsandexhibitionandmarketingactivities.ThemarketinfluenceandcentralizedtradeinformationinShuibei provide a favorable business environment and development platform, enabling theCompanytopromptlycapturemarketfeedbackandrespondquicklytomarketchanges.Shenzhen's"20+8"IndustrialClusterDevelopmentPlanemphasizesthefuturefocusondevelopingmodernfashion industrialclusters.Thegovernment'sstrong supportforthejewelry industryprovidessubstantialbackingfortheCompany,helpingtoreduceoperatingcosts,enhanceprofitability,andachievesustainabledevelopment.
(II)Resourceadvantage
Byleveragingitsstate-ownedenterprisebackgroundandharnessingindustrialsynergies,theCompanydeeply integrates resources from boththesupplyand demandsides ofthejewelryindustry.ThisendowstheCompanywithacertainadvantageincoordinatingupstreamresources.TheCompanyhasestablisheddirectpartnershipswithdomesticandinternationalgoldandjewelrysuppliersandprocessors,engagingincollaborativediscussionswithorganizationssuchastheTurkishJewelleryExporters'Association,theRepublicofSakha(Yakutia)delegationfromRussia,andMyanmarGemsandPearlEnterprisetodevelopdomesticandinternationalexhibitionandtradingbusiness.
Through years of dedicated efforts, the Company has accumulated significant industryresourcesandinfluence.ItmaintainsclosecollaborationswithauthoritativeinstitutionsintheindustrysuchastheNationalTestingCenterforGoldandSilverJewelry(Tianjin)andHJTCtoactively participate in and organize various industry activities, set industry standards, andcontinuouslyexpanditsindustryreputationandimpact.TheCompanyhasdeeplyembeddeditselfinthesupplychainbusinesstoofferprofessionalfull-industrysupplychainservicesandcooperatedwithrenownedjewelryenterprisesintheindustrytofurtherexpanditsbusinessscale.TheCompany'scommercialcomplexoperationandpropertyleasingbusinessprovidesstablerevenueandcashflows,layingasolidfoundationforitslong-termdevelopment.TheCompany'sTellusJewelry BuildingandTellus Goldand DiamondTrading Buildinghavebeen putintooperationsuccessivelyandmaintainedhighoccupancyrates.Furthermore,theCompanyplanstocontinuouslyunlockthecommercialvalueofitstraditionalpropertiesthroughqualityupgradesandoldpropertyrenewalinitiatives.
(III)Managementadvantage
Intermsofdigitalization,theCompanyhasachievedsignificanttechnologicaladvancements.Ithasvigorouslypromotedthedigitaltransformationofitstradingplatform,organizedandprioritizedfunctionalmodules,andcontinuouslyadjusteditsconstructionstrategytorespondpromptlytochanges and meet business needs. The Company has improved and enhanced the platform'scapabilitiesinonlinetransactions,dataanalysis,andintelligentsupervision,graduallyapplyingthesefeaturesinitssupplychainoperationstoeffectivelyservejewelryindustryclientsandsupportthegrowthofmacro,smallandmedium-sizedenterprises(MSMEs)withinthesector.Intermsofriskcontrol,theCompanyhasformulatedstrictinternalbusinesscontrolprocessessuch as supplier access standards, a customer evaluation system, and a procurement pricecomparisonsystemtorealizemulti-levelriskcontrolovercapital,information,andlogistics.Atthesametime,ithascontinuouslyoptimizedbusinessprocessesandinternalcontrolsystemsduringbusinessoperations,andcarriedoutresearchandinnovationonnewcategoriesandnewbusinessmodelsunderthepremiseofcontrollablerisks.Byleveraginginformationsystemdevelopmentandsystemdataanalysis,theCompanyhasenhanceditsbusinessriskearlywarningcapabilities.Ininternalmanagement,theCompanyviewsscientificmanagementasbothadrivingforceanda safeguard for its development. From the perspective of management-driven operations, theCompanyadoptsabusiness-orientedapproachtailoredtoitsactualconditions.IthasintroducedtheBusinessLeadershipModeltorefineits4Scontrolsystem,solidifyingthestrategicclosed-loopmanagementandensuringthesmoothexecutionofplans.TheCompanyhasactivelypromotedtheuseofOKRmanagementtoolstoeffectivelyimprovethemanagementawarenessandskillsofitspersonnel.Throughcontinuousorganizationalstructureoptimization,theCompanyhasenhanceditsfunctionalsupportcapabilities.
IV.AnalysisofMainBusiness
1.Overview
In2024,undertheeffectiveleadershipofitsPartyCommitteeandBoardofDirectors,theCompanymaintainedstableoveralloperationsandconsistentlydeliveredpositiveperformance.Fortheyear2024,theCompanyreportedoperatingrevenueofRMB2,613.68million,ayear-on-yearincreaseof41.53%.Theprimaryreasonsfortherevenuegrowthincludetheexpansionofthegoldandjewelrybusinessandincreasedincomefromthecommercialoperationssegment.In2024,theCompanyachievedatotalprofitofRMB163.29millionandanetprofitattributabletotheparentcompanyofRMB136.63million,anincreaseofRMB18.37millioncomparedto2023.Theprofitgrowthwasmainlydrivenbyhigherprofitsfromthecommercialoperationssegmentandincreased income from investment in joint-stock enterprises. As of December 31, 2024, theCompany'stotalassetsamountedtoRMB2,594.46million.
Adjusting its business strategy of optimizing the trading platform to enhance corecompetitiveness:Focusingonthestrategyof"OnePlatform,TwoBusinesses",theCompanyhasbuiltadigitaljewelryelementtradingplatformthatintegratesonlineexhibitionandofflineselection.Ithasvigorouslyadvancedthedigitalizationoftheplatformandtechnologicalinnovation,withtheplatformearningaspotonthe2024ChinaTop100IndustrialDigitalizationList.Ithasacceleratedtradingasanentrypoint.TheCompanyhostedfiveRecycledDiamondTendersandonelab-growndiamondprocurementevent,andpilotedpop-upstorestograduallyexpandtradingcategoriestoincludecoloredgemstones,pearls,andjadeite.Simultaneously,theCompanyispromotingtheintegrationofresourcesinthecross-bordertradingsegment,establishingsmoothchannelsforjewelryelementcirculation,anddrivingtheelevationofitsbrandvalue.Promotingthemarketexpansionanddigitalizationofthegoldsegmentconcurrently:TheCompany has clarified its product development plans, strengthened new product R&D, andenhancedsupplychainintegrationandservicecapabilities.Ithasestablishedadual-channellayoutofofflineexperiencestoresandonlineofficialflagshipstores,withafocusonexpandingtheinvestmentgoldproductsalesbusiness.Inparallel,theCompanyhasdeepeneddigitalbusinessoperationstodeliverbetterservicesandgreatervaluetocustomers.Improving operational efficiency in the physical platform segment: The Company hasimprovedthequalityandefficiencyofitsinvestmentattractionandoperations.In2024,ninethemedevents,includingtheCulturalIndustryExpoandthefirst"FutureFestival",wereheldattheTellusJewelryBuildingandTellusGoldandDiamondTradingBuilding,effectivelyboostingfoottrafficinthebusinessdistrictandenhancingbrandsynergy. Thetraditionalpropertysegmentadvancedtheiterationandupgradeofbusinessformatsformultipleprojects,maintainingahealthyoveralloccupancyratethroughout2024.
Improvingthequalityandefficiencyofinternalmanagement:TheCompanyhasintroducedtheBusinessLeadershipModelandimproveda4Smanagementsystemdrivenbystrategies.IthasdeepenedtheuseandimprovementoftheOKRmanagementsystemtoenhanceworkefficiencyandplanning.TheCompanyhasalsostrengthenedthemanagementofitsjoint-stockandholdingenterprisestosafeguarditsinterests,intensifiedtalentteambuildingandtalenttrainingefforts,andcomprehensivelyadvancedcompliancemanagementbybuilding"threelinesofdefense"toensurehealthycorporatedevelopment.
AdheringtotheleadershipofPartybuilding:Throughmeasuressuchasinformationsessionsandthe"ThreeMeetingsandOneLecture"system,theCompanyhasimplementedthespiritoftheThirdPlenarySessionofthe20thCentralCommitteeoftheCommunistPartyofChina(CPC).SpecialtrainingsessionsonPartydisciplineeducationhavebeenorganized,usingreal-lifecasestoprovidePartymembersandcadreswithfirsthandexposuretothesevereconsequencesofviolationsof laws and discipline. Additionally, it has strengthened the construction of grassroots PartyorganizationsandactivelyexploredinnovativeapproachestoPartybuilding.2.Revenuesandcosts
(1)Operatingrevenuecomposition
Unit:RMB

 2024 2023 Year-on- year increase/dec rease
 AmountProportionin operating revenueAmountProportionin operatingrevenue 
Totaloperating revenue2,613,678,204.37100%1,846,738,841.89100%41.53%
Byindustry     
Jewelrysalesand services2,320,842,052.7888.80%1,542,107,225.9683.50%50.50%
Leasingand services292,836,151.5911.20%250,517,470.4813.57%16.89%
Automobilesales 0.00%42,638,840.472.31%-100.00%
Automobile maintenanceand testing 0.00%11,475,304.980.62%-100.00%
Byproduct     
Jewelrysalesand services2,320,842,052.7888.80%1,542,107,225.9683.50%50.50%
Leasingand services292,836,151.5911.20%250,517,470.4813.57%16.89%
Automobilesales 0.00%42,638,840.472.31%-100.00%
Automobile maintenanceand testing 0.00%11,475,304.980.62%-100.00%
Byregion     
SouthChina1,971,504,250.3275.43%1,417,912,052.4676.78%39.04%
EastChina241,495,799.749.24%335,179,719.1718.15%-27.95%
NorthChina260,881,606.219.98%85,710,840.184.64%204.37%
CentralChina121,099,408.564.63%6,925,197.350.37%1,648.68%
Otherregions18,697,139.540.72%1,011,032.730.05%1,749.31%
Bysalesmodel     
Directsales2,613,678,204.37100.00%1,846,738,841.89100.00%41.53%
(2)Industries,products,regions,andsalesmodelswithanoperatingrevenueoroperatingprofitaccountingformorethan(未完)
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